Platform Creative

Our work: PANGAIA, PANGAIA x HAROSHI, PANGAIA x RAKU INOUE, PANGAIA x TAKASHI MURAKAMI, FLWRDWN, PANGAIA Kids, PANGAIA BEETHECHANGE, PANGAIA THE OCEAN COLLECTION, PANGAIA C-FIBER, PANGAIA PLNTFIBER +FRUTFIBER, PANGAIA PPRMINT, PANGAIA BOTANICALS, PANGAIA CHANGEMAKERS, PANGAIA GRAPE SNEAKER, PANGAIA Denim, PANGAIA Air-Ink, CARALARGA Atelier, RENLI SU, A.ANDRESSEN, GAYEON LEE, GENEVIEVE SWEENEY, TheNUE CO. LAUTEM, SEP, PEARL LOWE, PHIRA London, DEAR FRANCES, ALIGHIERI, UCON ACROBATICS x MONJA GENTSCHOW, UCON ACROBATICS x EIKE KONIG, UCON ACROBATICS x Katherina Trudzinski, UCON ACROBATICS x CEE CEE, UCON ACROBATICS MOTIF, UCON ACROBATICS x LIEF PODHAJSKI, UCON ACROBATICS, KING & TUCKFIELD, BEE & SONS, ARMEDANGELS, WYLDING, SAYWOOD STUDIO, PUBLIC SERV-CE, HOUSE OF DAGMAR, HERD, UPLAND YARN, VIGOUR AND SKILLS, A BETTER MISTAKE, SHEEP INC.,POSITIVE LUXURY, JORO HOME, TOGETHERBAND, BOTTLETOP, BEYOND REMADE, BVH SERVICES, BANK & VOGUE, BEYOND RETRO, BEYOND RETRO NORDICS, BEYOND RETRO X CONVERSE, VIVOBAREFOOT, VIVOBAREFOOT X CIRC, VIVOBAREFOOT VIVOBIOME, EARTHED.CO ELVIS & KRESSE, LAVETTA, POLYBION BIO, POLYBION X GANNI, BEYOND RETRO X WEEKDAY STORES

@nymag The Fashion Insider’s Cheat Sheet to Shopping in London. 🇬🇧✨💋 “vintage-lovers, head east and visit any of the secondhand shops around Brick Lane, such as @beyondretro or the Old Spitalfields Antiques Market on a Thursday.” @thechicgeekuk ✨✨✨✨

@triplepundit News: @coach Gives Secondhand Denim a Second Life With @bankvogue Using secondhand materials has the potential to significantly reduce the greenhouse gas emissions of the fashion industry. The secondhand goods broker Bank & Vogue is demonstrating that’s possible by working with big brands to create products out of upcycled fabrics, like Coach’s new repurposed denim bag. #luxury #coach #coachtopia #prelovedtextiles

@bof Suzy Amis Cameron’s new venture Inside Out has invested in brands including knitwear label Sheep Inc. @sheepinc

The fashion exec’s guide to upcycling @voguebusiness @beyondretro @converse @bankvogue @beyondbethell ♻️ Upcycling is slowly entering the fashion mainstream, but challenges persist and scale remains elusive. Article by @bellawebb_ #recycled #textile #industry #components

@seasaltcornwall and @beyondretro tackle textile waste with upcycled denim collection @drapersonline B Corp certified lifestyle brand Seasalt and vintage retailer Beyond Retro have teamed up to provide customers with one-of-a-kind pieces created with repurposed denim. Drapers finds out how the collaboration tackles textile waste #circulardesign #textilewastesolutions #seasaltcornwall #betondretro @bankvogue @beyondretro @beyondretronordics @beyondbethell

@hypebeast Love Is On The Run For @waxlondonclothing London SS25. From sunrise to sunset, this collection embraces all shades of the Americana desert. Serene Americana indigo blues, shades of sandstone, and relaxed linen suiting define Wax London’s new SS25 collection. Titled “Embrace the World,” each piece was designed as a tribute to the multicultural experiences and human connections that have helped build the brand since 2015. Light-washed blues, pinks, and tans form the base of the collection’s daytime color palette across linen suits. For the evening, hues deepen, offering rusty browns and midnight navy selections. The collection is also punctuated by boldly printed Jacquard jackets, remixing familiar patterns like the Wax jigsaw print. The collection also celebrates the brand’s upcoming 10th anniversary. “The dedicated work from the team has resulted in something I am truly proud to present. It is our strongest Spring offering to date, and our coinciding campaign reflects that,” said creative director and founder Tom Holmes. “The brand has continued to evolve, and I am excited about what 2025 has in store for us and our community.” #waxlondon

Going above and #Beyond for fashion circularity. @beyondretro managing director Kate Peters shares how her career beginnings in theatre prepared her for the #vintage #fashion #retail sector. Read the full interview on @drapersonline

The Business of Fashion RETAIL: Abu Dhabi-Based Royal Group Acquires Controlling Stake in PANGAIA. Material science and apparel brand @pangaia has a new majority owner in Abu Dhabi-based Royal Group.

Renowned sustainable global brand Stella McCartney has partnered with Balena, a materials science company, to create a new line of innovative sneakers called the S-Wave Sport. @fashionnetworkcom @stellamccartney @balena.science

@voguebusiness predicts that barefoot shoes are set to make waves in 2025, and @vivobarefoot couldn’t agree more. Their belief in reconnecting people with their natural movement, starting with their feet, is shared in this recent article. 🎙️ “Millions of years of evolution have actually done a fantastic job. And so here we are as shoemakers, going back to that,” says Asher Clark. “For 30 years, the sexiest footwear brands in the world have sold big, chunky, cushioned underfoot technology, when actually your feet have all the technology you need, and all we need to do is get out of the way of it.” This isn’t just a trend – it’s a movement toward better living, and Vivobarefoot are leading the way. #Vivobarefoot #FeelMore #VogueBusiness #barefootshoes #healthandwellness #2025trends

Thank you @eshatravels at @forbes for highlighting the amazing work @vivobarefoot are doing to encourage repair over rampant consumption this Black Friday. “While this may be the day to get steep discounts at some retailers, some are challenging convention. A slew of brands are pushing back on the consumption by shutting their doors, encouraging customers to repair their goods, or shop for a cause. The UK footwear brand Vivobarefoot has been advocating for regeneration since day one. This Black Friday, they’re driving traffic to @revivo_barefoot , their repair, recycle, and resale platform. But now, they can also take any shoe — not just their own — to recycle. The ReVivo movement is all about keeping shoes in use longer; be that as repaired footwear, or as recycled textiles. The company hopes the new ‘take back’ program will encourage more people to think twice before committing their old shoes to landfill.” #revivo #takeback #anyshoes #repair #reuserecycle

@pangaia adds Carnaby product personnalisation and beauty pop-up for Christmas run-up. @fashionnetworkcom Personalising Christmas gifts can give a retailer the edge during the festive sales season, so Pangaia will introduce a three-day custom embroidery service at the store across 5-7 December. Pangaia has linked up with Hawthorne & Heaney who will provide complimentary in-store personalised appointments to embroider hoodies and track pants. Following that, the fashion brand’s linking up with sustainable beauty & wellness boutique big.beauty to open a pop-up at the store across 12-14 December. It “invites shoppers to explore bag’s carefully curated selection of zero-waste beauty and wellness products… for guilt-free #festive gifting”.

@beyondretro Launches Pop-up With Save the Children for Holiday Season @wwd This Friday at 103 Commercial St. Spitalfields Market London, E1 6BG - until December 30th - make sure you pop by for a magical shopping experience that will make your holiday season sparkle. Ten percent of all Christmas sweater proceeds from the pop-up will go to @savechildrenuk #popup #londonfashion

Beyond Retro to open charity festive pop-up @fashionnetworkcom @beyondretro will open a Christmas pop-up in a link with @savechildrenuk later this month with the store at 103 Commercial Street, Spitalfields Market, in London opening its doors on 22 November.

@stellamccartney debuts ‘seaweed’ fibre tank top. @globaldata.plc Luxury fashion brand Stella McCartney has joined forces with sustainable materials company @keel.labs which makes eco-friendly @kelsun.fiber from seaweed. just-style.com | The apparel industry news & information site. @not_the_girl_next_door_ @aleks_gosiewski @tesstimonium

“With new brand partnerships, next-gen materials are picking up steam” says @voguemagazine @voguebusiness “after years of fits and starts, some brands and materials startups are taking partnerships to the next level.” Here are three of our clients - @pangaia x Mirum by Natural Fiber Welding, @keel.labs x @stellamccartney and Polybion x @ganni.lab A/S whose innovations broke past ‘proof of concept’ to hit runway shows in New York, London and Paris for the Spring/Summer 2025 - all three of these companies are working at the cutting-edge of material design in order to slash fashion’s environmental footprint. Huge thank you to Rachel Cernansky and Bella Webb for sharing these innovations. //Pangaia x Mirum by Natural Fiber Welding Natural Fiber Welding has launched its leather-like Mirum, which is made from petroleum-free ingredients like clay and natural rubber. The latest product to use this ground-making material is the Gaia Bag from cult favourite label Pangaia, which also uses climate-beneficial cotton as a backing for the material and worked with innovative manufacturer Veshin Factory to produce the bag. //Stella McCartney x Kelsun by Keel Labs During her Paris show in September, Stella McCartney featured a vest made from Kelsun, a seaweed-based fibre by Keel Labs, a startup specialising in “aquaculture-based technologies”. Kelsun is made from alginate, a biopolymer found in seaweed, that is made to resemble the natural fibres consumers are already familiar with. //Ganni x Celium by Polybion Ganni’s latest collection featured Celium, a cellulosic material from Polybion made by feeding bacteria with “agroindustrial fruit waste”. Celium is vegan, organic and due to its biological nature, each piece of Celium is unique and distinct as a fingerprint, lending it the hallmark of luxury.

@outerknown newest shirt is made from seaweed. @fastcompany The limited-edition garment is the first commercial product made in part from @keel.labs @kelsun.fiber a sustainable kelp-based material. The clothing, a limited-edition run of the brand’s popular Blanket Shirt, is the first commercially available item made from a blend of cotton and Kelsun, a kelp-based fiber. It will go on sale on September 24. Why seaweed? It’s a more sustainable raw material than the fossil fuels that go into synthetic fabric, or even natural fibers like cotton. “It doesn’t need to be watered,” says @aleks_gosiewski cofounder and COO of Keel Labs, the startup that developed the material. “It doesn’t need to be fertilized, which is a huge reduction in impact relative to some natural fibers.” #seaweed #kelsunfiber #kelp #keellabs #outerknown

@bbcnews @bbcinkent Kent designers turn firehoses into handbags. A fashion designer in Kent is making handbags and accessories from old firehoses. @elvisandkresse based in Faversham, said it had prevented 4,000 hoses from going to landfill since 2005 by using them to create fashion products. Co-founder Kresse Wesling CBE said she was “trying to find the next best possible life” for the hoses. She said people “need to learn to cherish and use what already exists instead of always going for new”. Firehoses, which are 4in (10cm) wide, are cut into squares to then make modular bag, belt and luggage label designs. Elvis Henrit, co-founder of Elvis & Kresse, revealed the firm receives between three and 10 tonnes of redundant firehoses each year, which has prevented 73.5 tonnes in total going to landfill. The company believes the fashion industry as a whole should learn from its products by incorporating recycling and greener production methods. Ms Wesling said: “The most environmentally friendly materials we have are the materials that already exist.” Half of the company’s profits go to @thefirefighterscharity

@hypebeastuk - Inspiring change one t-shirt at a time. @pangaia’s New Hope Tee Series Champions “Biodiversity Optimism”. This limited edition capsule, by illustrator @animalsondrugs celebrates recent repopulation success stories. Only available for a limited time. #repopulationagenda #repopulation #biodiversityconservation

@globaldata.plc @balena.science CEO: Putting ‘end-of-life’ first unlocks fashion material innovation The CEO of material science company Balena, @david_roubach tells Just Style his goal is to make multiple industries circular, including fashion and the secret is to make end-of-life the focus during the design process. #balena #materialscience #pioneers

@fashionnetworkcom @sheepinc movies into swimwear using Merino wool Clothing brand Sheep inc — known for its “high-performance, carbon-negative knitwear” — has moved into the swim segment with the launch of a new line of swim shorts.

Very proud of the people at material science company Balena who have just received an honorable mention in the Fast Company’s 2024 Innovation by Design Awards for their groundbreaking BioCir®flex3D material. This award recognises the significance of their work in advancing sustainable material solutions within the 3Dprinting industry. The BioCir®flex3D material represents a significant step forward in material innovation as it combines flexibility, durability, and biodegradability in a single bio based material. Congratulations to Balena!

@drapersonline First Look: @pangaia opens first UK Store. Pangaia’s first UK store is located inside a 1,500 sq ft retail unit at 57 Carnaby Street, neighbouring retailers including @omnes, @sweatybetty and @puma.uk The minimalist, warm-tone store interior features a live planter with evergreens, perennials and herbs. Additionally, a large blue sphere installation references Pangaia’s commitment to sustainable, earth-conscious practices.

@fashionunitedhq ‘A store to entice the senses: PANGAIA opens first UK retail spot in London.’ ‘Pangaia, the apparel brand that takes a science-based approach to production, has chosen the city of London to launch its debut UK store. Located on Carnaby Street, the 1,500 square foot space is the second standalone store the brand has opened to date, and looks to serve as an extension of Pangaia itself, reflecting its ecocentric values in an interior housing a genderless collection of “earth-conscious” apparel. #storeopening #carnabystreet #carnabylondon #pangaia #apparel

@wwd The Next-gen Material Innovation Revolution Is Now As consumers become more aware of the environmental damage that traditional materials cause, they are demanding more sustainable, next-gen alternatives. @polybion celium, for example, is making its world debut, following the operational success of its solar-powered bacterial cellulose manufacturing facility in Central Mexico. The material science company’s leather alternative is now globally available, marking a significant milestone for both the firm and the fashion industry as this brings biomaterials one step closer to mainstream commercialization. “We have been applying creativity and ingenuity toward being able to use bacteria as a platform,” Alexis Gómez-Ortigoza, Polybion’s cofounder and CEO, told @sourcingjournal “After 10 years of hard work, I would say one of our key objectives is to be able to make lab-grown materials — such as bacterial cellulose — a widespread option for brands across the globe.”

Polybion’s Bacterial Cellulose Wins Redesign Everything Challenge: ‘Years of Meticulous Work’ @elevateyourethos @polybion @whatdesigncando Following its global debut last month, Polybion’s innovative #biomaterial, #Celium, has now been named one of 11 winners of the #redesigneverythingchallenge in Amsterdam.

Digital product passports are about to become an important part of your wardrobe. @marieclairemag @sheepinc With more mainstream brands incorporating them such as @chloe @nobodyschild do you feel this further transparency will have an impact fashion’s sustainability?

This shoe is 3D printed to exactly fit the contours of your foot Vivobarefoot’s new line of shoes, VivoBiome, is a winner in @fastcompany 2024 World Changing Ideas Awards. And is now promising to make many of the shoes out of a single, compostable material @balena.science so that when you’re done wearing the shoe, it can return right to the earth.

NEXT-GEN MATERIAL INNOVATION NEWS @futurevvorld @polybion Is Taking Fruit Waste Worldwide “When it comes to creating “new” materials, the most innovative next-gen products tend to be those that work with what we already have. Case in point: Polybion’s fruit-waste based Celium – a material that doesn’t rely on cultivating new crops but on the leftovers, the discards, taking with one hand and giving with the other instead of thoughtlessly adding to the ever-growing pile. Where such bio-based materials often fall down, however, being as they’re not so much whipped up out of thin air – or even grown, in the first instance, at will in a laboratory environment – is in terms of scale. News that the Celium leather alternative is bucking that trend, then, should be greeted with appreciation. Now available globally, a new facility allows Polybion to produce over 1,000,000 square feet of Celium per year, entirely in house – a feat which not only allows the innovator to bring previously-trialled concepts, such as its collaboration with @ganni , to a wider audience, but also effectively sets the standard for similar materials and shows that scale is far from a pipe dream.” @futurevvorld

Creative Ideas. Brand Exposure. Tangible Results.

Platform Creative champions the inspirational stories of emerging independent brands that are pushing the frontier of what it means to be sustainable. Companies that are at the cutting edge of material science, fashion and social enterprise.

Platform Creative was founded by Zoe Tennant, a Central Saint Martins graduate, who has been working with leading fashion brands in the sustainability space for over 15 years. Identifying a need for a company that gives a platform to environmentally sustainable and socially aware brands, Zoe founded Platform Creative in 2013.

General Enquiries

info@platform-creative.com
Unit 5, 190A New North Road
London, N1 7BJ

“Zoe and the Platform Creative team are fantastic partners. We needed an agency who could communicate our mission to the world. We loved Platform’s energy and enthusiasm for our collective. They’ve taken our mission and amplified it to a global audience. The quality and consistency of these results are exactly the outcome that we were hoping for to make changes happen. Platform Creative have amazing global press contacts delivering us brilliant results in both traditional print and on digital platforms. Passionate, pro-active, and professional – they’ve gone above and beyond time and time again. Highly recommend.”

Maria Strivastava – Chief brand officer PANGAIA

“The team at Platform are a delight to work with. Enthusiastic, driven, and professional, Zoe has an honest passion for her work and the brands she represents. We found that she was driven to meet targets and was flexible in responding to our suggestions or requests. The team at Platform really helped to create a buzz for our brand, they established strong leads and built lasting relationships on our behalf with industry professionals. Highly recommended as an agency and a person to trust.”

Jane Francis – Dear Frances Footwear

Zoe Tennant: Founder and Managing Director

Zoe has over 10 years experience working in fashion and lifestyle PR, and has worked with some of the world’s leading brands. A graduate of Central St Martins, Zoe has always been fascinated by the intersection of art, fashion and technology. She is particularly interested by innovative brands focused on sustainability and future fashion technologies. With excellent knowledge of cross marketing disciplines, and unrivalled UK and international press contacts, Zoe is well-versed at developing and executing impactful, results-driven campaigns.

Hannah Ashman: Assistant Director

Hannah was the first employee at Platform and now has 7 years experience working in fashion and lifestyle PR. A graduate of Journalism and English Literature at Portsmouth University, Hannah has a passion for the written word and has successfully helped companies curate their brand and content, ensuring maximum impact in the media. She is particularly interested in philanthropic and diversifying brands who aim to challenge the social norm and use fashion as a force for positive change.

Alannah Newnham: Fashion Account Executive

A graduate from Durham University studying English Literature. I have many creative outlets included photography and styling. Previously I gained over 4 years of styling and assisting, where I was fortunate enough to work with a wide roster of brands and on a variety of shoots. Most recently within PR, I worked on product placements and coverage within fashion, particularly targeted toward celebrities. I’m extremely passionate about slow fashion and have always had a personal love of absolutely anything vintage, especially pieces that have a story!