Platform Creative

@voguegermany @thepangaia The sneaker of the future is here

@gioiagiustino ‘rocking’ rose quartz @carolinstonejewelry Classic design meets the power of Rose Quartz. This majestic ring illuminates your love towards yourself. Elegant design underlining your brave inner nature. Rose Quartz contains unconditional love and symbolizes the soft feminine energy. Rose quartz helps you to love yourself and to heal any emotional wounds. It also supports you in having a strong and healthy self-confidence. By carrying the rose quartz, you open your heart to love yourself and you gain a deep sense of personal fulfillment. #rosequartz #selflove #servingitupwithstyle #carolinstone #rockstar

Meet the PANGAIA Grape Leather Sneaker @fuuuckingyoung @thepangaia This September, PANGAIA introduces a minimalist, zero-waste sneaker made from grape leather repurposed from the Italian wine industry’s waste and featuring the brand’s text print aesthetic. Each year, the global wine industry produces 26 billion liters of wine, which generates 6.5 billion liters of waste. This waste (grape stalks, skins, and seeds) can be turned into an environmentally friendly leather alternative. The PANGAIA Sneaker also features a 100% recycled rubber sole created from industrial waste (samples, prototypes, and rejected products), avoiding virgin resources and making it circular in production and design. It is ultra-comfortable, lightweight, breathable, highly ecological, and responsibly produced in Italy. Available for limited pre-order from September 15. #wastenotwantnot #thepangaia #grapeleather #sneaker

@hypebae @thepangaia Introduces Zero-Waste Sneaker Pangaia, known for its eco-friendly loungewear, is expanding its product lineup to include a pair of zero-waste sneakers made from plant-based leather. The minimalist style utilizes waste from the wine industry — specifically, the skin, stalks and seeds of grapes — and turns the runoff into an environmentally friendly textile. The low-top sneaker, handmade at a local family factory in Italy, arrives in black and white colorways with tonal stitching and laces. Sans-serif text at the lateral of each shoe announces its sustainable production method: “THIS SNEAKER IS MADE FROM GRAPE LEATHER AND THE SOLE IS MADE FROM RECYCLED RUBBER, IT IS CIRCULAR IN PRODUCTION AND DESIGN.” #recycledfashion #grapeleather #wastenotwantnot #wineindustrywaste #thepangaia

@nymag @thestrategist What are the best (baggie-like) lounge pants? @thepangaia loose fit track pants As our cool people’s suggestions thus far imply, we asked them about pants that feel a touch more elevated than your standard sweats — which is exactly how freelance art director Chirag Patel describes these. “MORE than just a sweatpant,” he tells us (emphasis his), these “loose, organic-cotton track pants can be easily elevated with an oversized cable-knit roll-neck sweater and chunky-soled sneakers.” Patel says he “discovered Pangaia during lockdown” and quickly became a fan of its clothes “made with responsibly sourced materials and eco-friendly dyes.” Speaking of those dyes, these pants come in 17 bright colors, as well as in a range of different cuts if a looser fit isn’t your thing.

@nymag @thestrategist What are the best (baggie-like) lounge pants? @kingandtuckfield stone wash grant trouser “The fit and length of these trousers is impeccable, as are the seamless waistband detail and perfectly placed pleats,” Patel says in praising these pants he calls “the perfect transitional trousers.” They’re constructed from a hefty Italian stonewashed denim, but the looser fit allows for plenty of movement. If, like us, you’re new to King and Tuckfield, Patel explains it is one of his “favorite British brands” because its range “effortlessly combines heritage with modern elegance.”

@just @thepangaia @c.syresmith 🌊🌊

Freedom of Self-Expression with Oliver Lidford: Founder, Sloane Studios @sloane___official @curio.xo “I DON'T SEE MALE AND FEMALE CLOTHES, I SEE COMFORTABLE PEOPLE AND UNCOMFORTABLE PEOPLE. IF I CAN HELP ANY BOY OR GIRL FEEL EMPOWERED AND COMFORTABLE BY WEARING SLOANE STUDIOS, I'D HAVE ACHIEVED SOMETHING SPECIAL” @sloane___official #sloanestudios #comfortablefashion

@setting.mind Riley Studio Creates All of Its Pieces Out of Recycled Materials @riley.studio London-based fashion brand Riley Studio has been centred around sustainability long before it was trendy. In fact, their ethos has always been to help sustainability go from a convenient buzzword to the norm. How are they doing this, you may be wondering? Riley Studio breaks its ethos down into five categories: planet, product, people, pricing, and policy.

@whowhatwear 13 Ways to make your leggings fancier... add this trench coat @kingandtuckfield @netaporter Leggings + Trench + New Balance Trainers This oversized coat has the key elements of a classic trench, but it’s the contrast details: the welt pockets and contrast sleeve cuff belt with button details, that make this garment feel really special. It’s beautifully made from 100% cotton from Italy, with a wide collar & lapel. It’s unlined (internals bound), and has a concealed button closure. Wear it through summer and into early autumn. #autumntrenchcoat #kingandtuckfield

Buy These Luxurious Bags for a Really Good Cause @behno_official behno - where luxury design meets ethical thinking - made in NYC, impacting the world. With behno you're buying more than just a bag. You're investing in the world. behno is dedicated to sustainability, ethical conditions and fair wages for its garment workers in India. Radically different ethical standards behno founder, Shivam Punjya, had a vision of a radically different manufacturing process, where garment workers and factories weren’t just a part of the supply chain, but instead an intimate part of a brand’s core DNA. Ensuring that garment workers and artisans had a safe space to work in should be the normal. As a result, the behno Standard was crafted after working closely with garment workers and artisans from various parts of India - ensuring that all these people were at the centre of the design and manufacturing process. #consciousconsumer #innovation #sisterhood #behno #radicalethical

PAUSE Her. Ucon Acrobatics Create Innovative Eco-Friendly Backpacks @ucon_acrobatics @pause.her Combining utility with environmental consciousness, Ucon Acrobatics is releasing Drop 1, a range of bags that highlights its design ethos. The large range of crossbody bags and backpack are all created using recycled plastic, with around 20 backpacks being used to create one backpack. The label is helping to combat the huge amount of plastic waste in the ocean through its practical designs that focus on function. Bags in a variety of sizes are given bold orange, yellow and silver colourways as well as a recurring concrete-grey print. See the collections colourful lookbook below, which highlights the human form and movement to capture the products; available to shop now from the Ucon Acrobatics webstore. #uconacrobatics #movement #recycledfashion #crossbody #daybacks #tech #futuretech

@hypebeast Jaden Smith's JUST Water Joins PANGAIA for New Capsule Collection Proceeds will benefit #TOGETHERFUND x WJSFF. PANGAIA has joined forces with Jaden Smith’s water company JUST for a sustainable apparel capsule that is rooted in innovation and a shared value system built on doing more to give back. Proceeds from the collection will go to the #TOGETHERFUND x WJSFF, a global fundraising campaign that supports racial justice work and global COVID-19 relief work.

WWD. Pangaia, Jaden Smith’s ‘Just’ Company Team on Apparel Capsule The apparel capsule for adults and children is crafted in seaweed fiber and environmentally friendly dyes. Pangaia Collective today launches a collaboration collection with Just, the consumer goods company behind Just Water that was cofounded by Jaden Smith. The apparel capsule is comprised of regular and cropped T-shirts made from seaweed fiber and lightweight cotton hoodies, track pants and two shorts lengths that feel like French terry. The collection also includes a T-shirt, hoodie and long shorts for kids. Prices for the adult sizes range from $75 to $150 and from $35 to $85 for kids 3 to 6 years old and $40 to $95 for those 9 to 12 years old. Each piece is available in a shade of bright blue called ‘Just Blue’ that was created using environmentally friendly dyes and a recycled water system. In addition, at the request of Smith, proceeds from the collection will go to the #TogetherFund x WJSFF, a global fundraising campaign to support racial justice work and global COVID-19 relief work. @thepangaia @just @c.syresmith @wwd @wwd_jp @wwdkorea

Walter Steiger’s Daughter Reboots Family Business for New Generation @wwd @tanksteiger The Walter Steiger brand has been reborn as Tank Steiger — a line of wearable shoes and bags for a new generation of women. The name Tank comes from the brand’s sole design — known as carro armato in Italian, or military tank as it translates in English. The brand presently has a lace-up ankle boot and slip-on style with this sole and will launch an elasticized Chelsea boot style in 10 colors come fall. Each pair retails for under $320 and is manufactured in Italy. “We are making shoes that are capable going beyond seasons and trends. The idea is to make shoes that women can wear all day long; it’s a sportswear shoe but at same time, it can go to the office or to a party. I like the idea of shoes that are are versatile and embrace every female identity that women can wear in their 20s or 60s.” While Walter Steiger was most recently best known for its extreme high-heeled styles — selling an assortment of curved stilettos for luxury prices at stores like Barneys New York — the Tank brand has been conceptualized to address what Steiger sees as an open space in the market. @wwd @wwd_jp @wwdkorea #tanksteiger #waltersteiger #helmutnewton #shoedesign #facesoffashion

PANGAIA Launches Exclusive Capsule Collection With Selfridges Set out to save the bees through the #BeeTheChange initiative. @theofficialselfridges @thepangaia @hypebae

Everything a Beginner Needs to Go Surfing in the Rockaways @nymag @thestrategist @ucon_acrobatics “It took me way too long to figure out that investing in a good bag is essential. For more than a year, I made my weekly journey with my things packed inside of a recycled canvas tote bag and an extra plastic bag for my wet swimsuit. No matter how much I tried, my bag would always end up soaked and oftentimes leaking on the subway platform. Things got even more complicated when I invested in my own wetsuit and had to lug an extra canvas bag for it to slosh around in. After seeing me struggle with two damp totes, someone at Station surf shop recommended a waterproof surf bag. A game changer! I love this one from @ucon_acrobatics because it comes in a bunch of fun colors, has a separate pocket for your laptop, and feels extra secure because of its Velcro closure, but there are a number of brands that make them. The most important thing to look for is that it’s waterproof and has different compartments to chuck your stuff into. #waterproofbackpack #surfing #therockaways #waterproof #recycled #safe #multipurpose #bag @sdirshe

@vogueitalia Accessori ecosostenibili: 10 idee per completare il look @pureshorejewellery Pureshore Jewellery è un marchio familiare avviato da un duo composto da fratello e sorella: Olivia e Ben Searle. Dopo anni di esperienza nella gioielleria indipendente, hanno dato vita due anni fa a un brand sostenibile, anche nel packaging, che vuole supportare la pulizia degli oceani: il 10% delle vendite viene donato a iniziative locali per pulire gli oceani. #jewelrymaking #inspiredbynature #coastal #conservation #pureshore #saveourcoastlines

‘TANK Steiger is a new chapter in a family history, is a vision of tradition combined with innovation, design and the love of beauty in a shoe.’ @tanksteiger

On The Go: Sustainable backpacks for every occasion Sustainable, minimalist backpacks are functional, environmentally friendly and even really chic! Here's what to look for and where to get them. @ucon_acrobatics is a German brand that makes vegan, minimalist backpacks from sustainable materials. You are an official partner of PETA, work with the children's rights organization "Save the Children" and focus on sustainable entrepreneurship. Only ecologically recycled PET materials without AZO dyes and heavy metals are used. The backpacks are available in many different sizes, with capacities from 1 to 33 liters. This also includes casual cross-body bags in numerous colors. #vegan #recycled #backpacks #crossbodybags #daypacks #chestpacks #uconacrobatics

PANGAIA's Sustainable T-Shirts Are Made From Seaweed and Organic Cotton Treated with peppermint oil for long-lasting @hypebeast @thepangaia

Ucon Acrobatics Announces New Drop Of Their Eco-innovative And Vegan Collection @fuuuckingyoung @adriano.fy @ucon_acrobatics About 140 million tons of plastic float in our waters and about six million are added every year. Something has to be done about that plastic soup. In 2016 Ucon Acrobatics took a first step by designed its first backpack, utilizing primarily recycled plastics and re-used materials. About 20 plastic bottles make one new backpack. With a large list of backpack styles now the Berlin-based brand launched a new drop of their eco-innovative and vegan backpacks. Make sure to take a look at their website to discover the new arrivals and the brand’s philosophy. Clean up the oceans, one backpack at a time. #recycled #vegan #backpacks #newdrop #uconacrobatics

@riley.studio @lofficielmexico #rileystudio #newdesigns #recycledmaterials #greener #considered #fashion

PANGAIA Extends "7 Pop Color" Collection With Brightly-Colored Sweatshirts and Shorts Arriving in seven colors inspired by the natural world. @hypebeast @thepangaia Following on from a colorful selection of tracksuits released earlier this year, PANGAIA has further grown its “7 Pop Color” collection with new options. The new capsule of everyday basics covers sweatshirts and both long and short shorts, all of which have been created in seven matching sets. All seven colors are inspired by the natural world, and include both “Celestial” and “Cobalt” blue, as well as green, orange, pink, purple and yellow. The collection is produced using 45% recycled cotton mixed with 55% organic cotton, while all of the colorful dyes have been created using low water consumption, continuing the sustainable ethos that underpins PANGAIA’s collections. The latest “7 Pop Color” collection is available now from the PANGAIA web store, with prices ranging from £66 GBP to £107 GBP (approximately $80 USD to $130 USD) #nature #sweatshirts #shorts #recycled #summer2020 #thepangaia #pangaia #thenaturalworld

NEW @sloane___official Drop// gender neutral split colour way track pants drop this week elevating Sloane Studios existing range with a fresh new colour palette. £75.00 + Delivery. #newdrop #splitcolours #trackpants #genderneutral #sloanestudios #organiccotton #design #comfortstyle #loungewear #streetstyle @pauseonline @pause.her @refinery29 @whowhatwear @whowhatwear.uk @whowhatwear.au @manrepeller @buro.london

EMPOWERED EMBROIDERERS: THE WOMEN BEHIND SEP JORDAN @mojeh_magazine @sepjordan Ahead of World Refugee Day, marked on June 20, we’re shining a light on the skilled artisans behind luxury hand-embroidered linen brand, SEP Jordan, and the founder of the initiative, Italian entrepreneur and philanthropist, Roberta Ventura. Roberta Ventura created SEP Jordan to break the traditional charity model and change the aid standard by providing a platform for talented women from a refugee camp. #SEPJordan employs hundreds of women in Jordan’s Jerash ‘Gaza’ camp to make embroidered scarves, cashmere shawls and home accessories — including throws, linens and cushions — all decorated in geometric patterns inspired by #Palestinian #heritage and infused with Italian style. By working at SEP Jordan, these women are provided a fair wage and a chance to provide an income for their families. “We must turn refugees into ‘former refugees’ by turning them into ‘economic agents’, and that’s what we have been doing at SEP Jordan for a few years now,” says Ventura. “SEP’s mission statement is very simple: it is to bring thousands of refugees above the poverty line. Make sure that they can monetise their talent, their skills, their work. Not by donating them money, but by empowering them.” #everystitchtellsastory #withrefugees #worldrefugeeday #worldrefugeeday2020

@wearebee.co.uk World Refugee Week 2020: Shop to Support @sepjordan ✊🏼 This week is #worldrefugeeweek. This week, we acknowledge and bear witness to the immense efforts, hardships, determination and humanity of those who flee from regional conflict. Many are subjected to seeing the worst of humanity. So in this week, we celebrate them. SEP Jordan employs craftswomen who happen to be refugees in the Jerash “Gaza” Camp. SEP are opening up sustainable paths to economic independence for hundreds of women & their families, selling beautiful high quality shawls, towels, handbags and clutches, home accessories and more. Their flagship store is in Geneva, they have shop spaces inside stylish hotels in Amman and Oman, are stocked in multiple boutiques in Basel, Bethlehem, Dubai and Italy, and are also stocked in @harrods It's ethical luxury at its best. @sepjordan @unhcrjordan @angelinajolie_unhcr #withrefugees #worldrefugeeweek #worldrefugeeday #worldrefugeeday2020 #handembroidery #withrefugees #traditionalcraftsmanship #jordan

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Creative Ideas. Brand Exposure. Tangible Results.

Platform use impactful editorial, shoots, celebrity endorsement and intelligent social media to boost the profile of your brand globally. We provide a bespoke service to fit your brand and budget.

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Testimonials:

‘The Platform Creative team are fantastic partners. We needed an agency who could communicate our mission to the world. We loved Platform’s energy and enthusiasm for our collective. They’ve taken our mission and amplified it to a global audience. The quality and consistency of these results are exactly the outcome that we were hoping for to make changes happen. Platform Creative have amazing global press contacts delivering us brilliant results in both traditional print and on digital platforms. Passionate, pro-active and professional – they’ve gone above and beyond time and time again. Highly recommend’ – PANGAIA Collective

‘I have worked with a number of PR companies over the years and I have not come across one as proactive, efficient and professional as Platform. Zoe and her team never fail to deliver. They have a no-nonsense approach to PR and are highly respected by members of the press. I could not recommend them highly enough!” Rae Feather – Founder Rae Feather

‘The team at Platform are a delight to work with. Enthusiastic, driven and professional, Zoe has an honest passion for her work and the brands she represents. We found that she was driven to meet targets and was flexible in responding to our suggestions or requests. The team at Platform really helped to create a buzz for our brand, they established strong leads and built lasting relationships on our behalf with industry professionals. Highly recommended as an agency and a person to trust.’ – Dear Frances

The Team

Zoe Tennant

Founder and Managing Director
Zoe has over 10 years experience working in fashion and lifestyle PR, and has worked with some of the world’s leading brands. A graduate of Central St Martins, Zoe has always been fascinated by the intersection of art, fashion and technology. She is particularly interested by innovative brands focused on sustainability and future fashion technologies. With excellent knowledge of cross marketing disciplines, and unrivalled UK and international press contacts, Zoe is well-versed at developing and executing impactful, results-driven campaigns.

Hannah Ashman

Assistant Director
Hannah was the first employee at Platform and now has 7 years experience working in fashion and lifestyle PR. A graduate of Journalism and English Literature at Portsmouth University, Hannah has a passion for the written word and has successfully helped companies curate their brand and content, ensuring maximum impact in the media. She is particularly interested in philanthropic and diversifying brands who aim to challenge the social norm and use fashion as a force for positive change.

Kitty Hollamby

Account Executive + Digital Manager.
A graduate of Winchester School of Art, specialising in fine art and fashion photography, Kitty is particularly interested in fashion shoots and styling and has a keen eye for creating visually impactful press releases and cutting edge editorials. Kitty has helped digitally manage a large variety of brands, successfully spearheading many influencer campaigns with top fashion and lifestyle bloggers.

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