Our work: PANGAIA, PANGAIA x HAROSHI, PANGAIA x RAKU INOUE, PANGAIA x TAKASHI MURAKAMI, FLWRDWN, PANGAIA Kids, PANGAIA BEETHECHANGE, PANGAIA THE OCEAN COLLECTION, PANGAIA C-FIBER, PANGAIA PLNTFIBER +FRUTFIBER, PANGAIA PPRMINT, PANGAIA BOTANICALS, PANGAIA CHANGEMAKERS, PANGAIA GRAPE SNEAKER, PANGAIA Denim, PANGAIA Air-Ink, CARALARGA Atelier, RENLI SU, A.ANDRESSEN, GAYEON LEE, GENEVIEVE SWEENEY, TheNUE CO. LAUTEM, SEP, PEARL LOWE, PHIRA London, DEAR FRANCES, ALIGHIERI, UCON ACROBATICS x MONJA GENTSCHOW, UCON ACROBATICS x EIKE KONIG, UCON ACROBATICS x Katherina Trudzinski, UCON ACROBATICS x CEE CEE, UCON ACROBATICS MOTIF, UCON ACROBATICS x LIEF PODHAJSKI, UCON ACROBATICS, KING & TUCKFIELD, BEE & SONS, ARMEDANGELS, WYLDING, SAYWOOD STUDIO, PUBLIC SERV-CE, HOUSE OF DAGMAR, HERD, UPLAND YARN, VIGOUR AND SKILLS, A BETTER MISTAKE, SHEEP INC.,POSITIVE LUXURY, JORO HOME, TOGETHERBAND, BOTTLETOP, BEYOND REMADE, BVH SERVICES, BANK & VOGUE, BEYOND RETRO, BEYOND RETRO NORDICS, BEYOND RETRO X CONVERSE, VIVOBAREFOOT, VIVOBAREFOOT X CIRC, VIVOBAREFOOT VIVOBIOME, EARTHED.CO BEYOND RETRO X WEEKDAY STORES.
Wax Launches Drop 2 Campaign “THE JOURNEY” by Adriano B. Share 3 Oct. CAMPAIGNS. In the newest Wax London campaign, we follow three close friends on an impromptu London adventure. They’re swept up in the pure joy of each other’s company, a forcefield of friendship that’s hard to beat. The backdrop? The lively and eclectic East London. This campaign captures the raw excitement of starting a night out with your besties, celebrating the simple thrill of exploring the city together.
@vivobarefoot partner with @circ_earth to work on chemical recycling for circular footwear. “Our north star goal at Vivobarefoot is to develop performance footwear that is both durable and fully recyclable – and for us that means being able to use our recycled materials to make new footwear, rather than downcycling them.” says Charlotte Pumford, Vivobarefoot’s Head of Regeneration. “This first of its kind collaboration moves us a step closer to that goal, giving us the ability to make product design and development decisions based on science, which we’ve never been in a position to do before.” #chemicalrecycling #footwear #circularfootwear #solutions #innovation #newtechnology
@vivobarefoot & @circ_earth partner for circular footwear @not_the_girl_next_door_ Footwear manufacturer Vivobarefoot and textile-to-textile recycling company Circ have entered into a partnership to develop circular #solutions and will be designing footwear uppers that can be #recycled or #upcycled.
Positive Luxury’s Butterfly Mark takes flight @drapersonline Interest in @positiveluxury Butterfly Mark accreditation is soaring as more fashion retail businesses focus on showcasing their sustainability credentials. Drapers examines the processes behind the certification and hears from the brands that have received the accolade. #sustainablefashion #positivethinking #positiveluxury #positivechange #butterflymark
@theindustryfashion Vintage clothing retailer @beyondretro announce the opening of a new 6,000 sq ft store at Unit 4 The Hayes, opposite Cardiff’s St David’s shopping centre, on 23 August 2023, with "further deals in the pipeline for London and key UK cities" in the coming months. #beyondretro #newstore #vintageloversunite
@bof Believe The Hype. Everything You Need to Know About AI The Business of Fashion @sheepinc Like the internet back in 1993, AI is still in its infancy. It’s impossible to predict exactly where it will take us, but things are developing quickly and in many incredible ways, writes Imran Amed. #ai #sheepinc #technology #artificialintelligence
Made to Make a Difference: ARMEDANGELS FW23 Lighter Layers Collection @fuuuckingyoung @armedangels In response to our planet’s escalating climate challenges, ARMEDANGELS unveils a forward-thinking approach with its latest offering, Lighter Layers. As temperatures surge and weather patterns become increasingly unpredictable, ARMEDANGELS takes a proactive stance, crafting a versatile collection that seamlessly adapts to the changing seasons and environmental fluctuations. Championing the mission to tread a path towards a 1.5-degree future, ARMEDANGELS takes strides to shrink our carbon footprint, advocating for sustainable choices on both grand and modest scales. But there’s more to these layers than meets the eye. Beyond their eco-conscious roots, these garments also deliver warmth, feather-light feel, superior breathability, lasting durability, and water-repelling capabilities – all achieved without the use of harmful PFC substances. #lighterlayers #armedangels #autumnwinter
@fashionnetworkcom vintage retailer @beyondretro will open a new store in #CardiffCityCentre on 23 August. The new 6,000 sq ft space is located on The Hayes, Morgan Quarter, opposite Cardiff’s St David’s mall, putting it in a prime location for shoppers, with the centre attracting over 37 Million visitors a year. The Cardiff outlet, which will eventually hold over 10,000 items of clothing, takes the chain’s UK store count to seven, with existing locations in London, Bristol and Brighton. It also has shops in Sweden and Finland. @beyondretronordics
@positiveluxury Looks to Speed Net-zero Adoption. @kaleyroshitsh @wwd Tuesday, luxury certification mark provider Positive Luxury announced a new partnership with 51toCarbonZero a climate success platform. The emphasis in the partnership is to help the luxury industry set, accelerate and achieve net-zero emissions goals per the companies. This partnership is said to equip luxury businesses with added climate tools, services and expertise to take compliance to new heights. Partners look to help luxury firms reduce reporting time, better analyze data for decision-making and fine-tune compliance. Tools span a carbon footprint measurement platform, complete with an emissions factors database and carbon calculators. Positive Luxury currently counts 170 organizations with or undergoing its #ButterflyMark certification process. Positive Luxury is in talks with 10 clients who are interested in taking their assessments further under the new partnership. Last year, Positive Luxury introduced the new #ConnectedButterflyMark which is one iteration of a digital product passport. Brands can plug in information from their sustainability journey so consumers can access it via a QR code.
@drapersonline @beyondretro readies #Cardiff store. Vintage clothing retailer Beyond Retro is due to open a new 6,000 sq ft store in Cardiff’s city centre on 23 August. The 6,000 sq ft space retail space is located on The Hayes, Morgan Quarter, opposite Cardiff’s St David’s shopping centre, which attracts more than 37 million visitors a year. It takes the chain’s UK store count to seven, alongside other retail spaces in #London, #Brighton and #Bristol. The business also has stores in @beyondretronordics #Sweden and #Finland. Kate Peters of Beyond Retro, said: “We are delighted that Beyond Retro has expanded to the vibrant and creative city of Cardiff. The city's spirit of independence and its record for recycling really aligns with the Beyond Retro ethos.
@hypebeast @waxlondonclothing FW23 Fashions "A Country Retreat" With consciously-crafted outerwear, suiting, long-sleeve shirts, trousers and more. London-born menswear label Wax makes a commitment to carefully sourcing its materials each season, with the goal of crafting a wardrobe that is meant to be worn and re-worn. For Fall/Winter 2023, the imprint has designed 100 pieces across an autumnal color palette of browns, greens, blues and burgundy, from a slew of sustainability-first fabrications. #waxlondon #mens #newreleases #coats #autumnwinterwardrobe
@togetherbandofficial x @airbus Launch DISCOVER THE COSMOS Campaign. @fuuuckingyoung @annarose.barr Get ready to blast off with #TOGETHERBAND and AIRBUS as they launch the DISCOVER THE COSMOS campaign. What’s even cooler? 100% of the proceeds from this stellar initiative go to support two incredible organizations: WE BUILD IT BETTER and SPACE FOR A BETTER WORLD. These visionary groups are on a mission to promote diversity and foster access to education, science, technology, engineering, arts, and maths – the keys to unlocking the full potential of human ingenuity. The DISCOVER THE COSMOS campaign is all about championing equitable access to education and employment. By doing so, they aim to open doors to a future where innovation knows no bounds. It’s time to shoot for the stars and pave the way for a world where opportunities are abundant for everyone. These specially designed Goal 9 bands – embracing Industry, Innovation, and Infrastructure – are like no other. With a futuristic touch, they feature a metal clasp crafted from #SpacecraftHoneycomb, made from the waste offcuts of #satellite and #spacecraft creation. To top it off, the campaign photographed by @yuri___ana is powered by an inspiring roster of ambassadors, including former NASA astronaut @astro_nicole and the founder of SPACE FOR A BETTER WORLD and former Director of the Buzz Aldrin Foundation, @xtina_korp Together, they are igniting the flame of curiosity and exploration, encouraging us all to reach for the stars and make a positive impact on our planet. 🌏 #airbus #spacecraftdesign #togetherband #educationforall
@bof The Business of Fashion Net Zero-Carbon Fashion: Too Good to Be True? @sheepinc “The customer, especially today, is smart and scrutinises and wants accountability,” said Michael Wessely co-founder of knitwear label Sheep Inc., which works with Lake Hawea Station and two other New Zealand-based wool farms to produce products it claims are carbon negative. “The more sustainability you preach, the more scrutiny you will receive.”
Just Style: Sheep Inc unveils ‘first’ negative carbon footprint t-shirt Knitwear brand @sheepinc has launched what it describes as the world's first naturally negative carbon footprint t-shirt with a Near Field Communication (NFC) enabled tag for consumers to trace the source and environmental impact of their purchase. @not_the_girl_next_door_.
@drapersonline First look: @waxlondonclothing unveils new #Spitalfields store Premium menswear brand Wax London is known for its signature check shirts, this month it has added to its London store portfolio and now wants to expand its "lumberjack" look in the US. The brand's co-founder Tom Holmes gives Drapers a tour around the brand's new store in Spitalfields, east London, and explains his plans for 2023. @oldspitalfieldsmarket @spitalfieldse1 @waxlondonclothing
@beyondretro introduces their DENIM SHOP initiative - PIECES FROM OUR PAST TO SAVE OUR FUTURE. 🌍👖 This curated denim edit will be available across all stores, with Beyond Retro embracing this hero vintage product by highlighting a wide range of denim styles. From the classic 5 pocket jeans to denim shirts, tops, jackets, skirts, dresses, and accessories. In the world of vintage, denim is legendary. Who isn’t dreaming of finding that perfect Levi’s 501? Denim truly is better vintage, being worn in and perfectly distressed by time is something you just can’t get anywhere else. So when it comes to Denim the #BEYONDRETRO message is clear #REUSE, #REWEAR #RECYCLE.
Creative Ideas. Brand Exposure. Tangible Results.
Platform Creative champions the inspirational stories of emerging independent brands that are pushing the frontier of what it means to be sustainable. Companies that are at the cutting edge of material science, fashion and social enterprise.
Platform Creative was founded by Zoe Tennant, a Central Saint Martins graduate, who has been working with leading fashion brands in the sustainability space for over 15 years. Identifying a need for a company that gives a platform to environmentally sustainable and socially aware brands, Zoe founded Platform Creative in 2013.
Unit 5, 190A New North Road
London, N1 7BJ
“Zoe and the Platform Creative team are fantastic partners. We needed an agency who could communicate our mission to the world. We loved Platform’s energy and enthusiasm for our collective. They’ve taken our mission and amplified it to a global audience. The quality and consistency of these results are exactly the outcome that we were hoping for to make changes happen. Platform Creative have amazing global press contacts delivering us brilliant results in both traditional print and on digital platforms. Passionate, pro-active, and professional – they’ve gone above and beyond time and time again. Highly recommend.”
Maria Strivastava – Chief brand officer PANGAIA
“The team at Platform are a delight to work with. Enthusiastic, driven, and professional, Zoe has an honest passion for her work and the brands she represents. We found that she was driven to meet targets and was flexible in responding to our suggestions or requests. The team at Platform really helped to create a buzz for our brand, they established strong leads and built lasting relationships on our behalf with industry professionals. Highly recommended as an agency and a person to trust.”
Jane Francis – Dear Frances Footwear
Zoe has over 10 years experience working in fashion and lifestyle PR, and has worked with some of the world’s leading brands. A graduate of Central St Martins, Zoe has always been fascinated by the intersection of art, fashion and technology. She is particularly interested by innovative brands focused on sustainability and future fashion technologies. With excellent knowledge of cross marketing disciplines, and unrivalled UK and international press contacts, Zoe is well-versed at developing and executing impactful, results-driven campaigns.
Hannah was the first employee at Platform and now has 7 years experience working in fashion and lifestyle PR. A graduate of Journalism and English Literature at Portsmouth University, Hannah has a passion for the written word and has successfully helped companies curate their brand and content, ensuring maximum impact in the media. She is particularly interested in philanthropic and diversifying brands who aim to challenge the social norm and use fashion as a force for positive change.
A graduate from Durham University studying English Literature. I have many creative outlets included photography and styling. Previously I gained over 4 years of styling and assisting, where I was fortunate enough to work with a wide roster of brands and on a variety of shoots. Most recently within PR, I worked on product placements and coverage within fashion, particularly targeted toward celebrities. I’m extremely passionate about slow fashion and have always had a personal love of absolutely anything vintage, especially pieces that have a story!