Platform Creative

Our work: PANGAIA, PANGAIA x HAROSHI, PANGAIA x RAKU INOUE, PANGAIA x TAKASHI MURAKAMI, FLWRDWN, PANGAIA Kids, PANGAIA BEETHECHANGE, PANGAIA THE OCEAN COLLECTION, PANGAIA C-FIBER, PANGAIA PLNTFIBER +FRUTFIBER, PANGAIA PPRMINT, PANGAIA BOTANICALS, PANGAIA CHANGEMAKERS, PANGAIA GRAPE SNEAKER, PANGAIA Denim, PANGAIA Air-Ink, CARALARGA Atelier, RENLI SU, A.ANDRESSEN, GAYEON LEE, GENEVIEVE SWEENEY, TheNUE CO. LAUTEM, SEP, PEARL LOWE, PHIRA London, CARMEN LLAGUNO, DEAR FRANCES, ALIGHIERI, UCON ACROBATICS x MONJA GENTSCHOW, UCON ACROBATICS x EIKE KONIG, UCON ACROBATICS x Katherina Trudzinski, UCON ACROBATICS x CEE CEE, UCON ACROBATICS MOTIF, UCON ACROBATICS x LIEF PODHAJSKI, UCON ACROBATICS, KING & TUCKFIELD, BEE & SONS, ARMEDANGELS, WYLDING, SAYWOOD STUDIO, PUBLIC SERV-CE, HOUSE OF DAGMAR, HERD, UPLAND YARN, VIGOUR AND SKILLS, A BETTER MISTAKE, VOYLOK, SHEEP INC.,POSITIVE LUXURY, BEYOND REMADE, BVH SERVICES, BANK & VOGUE, BEYOND RETRO, BEYOND RETRO NORDICS, BEYOND RETRO X CONVERSE, BEYOND RETRO X WEEKDAY STORES.

@asiangarmenthub @positiveluxury biodiversity is the 'new black'; ignoring eco is a business risk. #biodiversitybuzz

@fashionnetworkcom spoke to @positiveluxury co-CEOs Diana Verde Nieto and Amy Nelson-Bennett this week and was told that becoming more sustainable is no longer a “will-we-or-won’t-we” choice. It’s non-negotiable for many more reasons than we might think. #naturepositive #sustainability #biodiversity #predictionsreport2023

@hypebae Where to shop if you’re looking for second-hand ski wear? 💚⛷️🌈💛 @beyondretro If you’re keen to try before you buy (or travel) @beyondretro have opened a vintage ski shop at their newly alpine-inspired premises in @coaldropsyard Kings Cross. For those not able to get to London, you can also shop vintage ski online via their web shop. There are hundreds of super-chic pre-loved pieces on offer, from 1940s retro jackets to 1990s ski suits, with prices starting at £7. Plus, if you find skiing’s not for you, bring your ski-wear back after your holiday and use the shop’s #exchangeservice to help close the loop on fashion waste or let @beyondretro recycle it for you in collaboration with @lovenotlandfill in the UK. Better for your principles, purse and planet. beyondretro.com

Check out @voguebusiness NFT Tracker featuring Sheep Inc.’s “Connected Dot” - possibly the most baaaarmy use of blockchain technology ever! On 15 December, Sheep Inc. introduced the “Connected Dot” to their garments. Items such as beanies and sweaters now have (removable) scannable NFC chips sewn in. Customers can scan these chips to track their garments provenance (eg. CO2 footprint, farm info), and see and track the sheep their wool came from! It also has a Time Capsule feature, where owners can add images and videos related to the garment to the blockchain-based Dot. Among many industry-firsts, Sheep Inc. use sheep facial recognition software, allowing customer to see “Sheep Selfies” + view live stream cameras of the farms. 🐑📷🎥🐏 @sheepinc 👏👏👏👏👏

@beyondretro Co-Founder @beyondbethell offers a path for circularity for brands in @voguebusiness article ‘The fashion exec’s guide to circularity’ Circularity made significant progress last year, but challenges remain if the industry wants to couple environmental impact with social justice. @bellawebb_ unpacks the latest developments and opportunities. @bankvogue @bvhservices @beyondremade #circularfashion #circularity

@converse collaborated with the British vintage retailer @beyondretro to collect more than 800 pounds of velvet and transform it into thousands of pairs of sneakers. This was a logistical feat, requiring the two companies to build a supply chain to upcycle vintage garments at scale. The project offers a glimpse into how Converse is trying to think outside the box when it comes to sustainability and potentially make more of its shoes from fashion waste. @fastcompany #sustainablefashion #recycling #shoedesign #velvet #upcycling #converse #beyondretro

Beautiful @symetriaconcept designs @theofficialselfridges Photography @stefgalea Creative direction @mariannachmia

HYPEBEAST @beyondretro and @weekdayofficial Team Up to Offer Second-Hand Vintage and Archival Pieces Taking to London, Sheffield and the Nordic countries @beyondretronordics to also offer a buying-in service for your unwanted vintage items. Weekday will be selling a hand-picked selection of small designers, archive pieces and ready-to-wear fit for any throwback fit. From oversized blazers to coveted denim brands, leathers to shoes, #BeyondRetro edit will perfectly complement any new-season shops from Weekday. In addition to the shopping element, Weekday is offering its customers to bring in up to 10 seasonal pieces to sell in the store. Sold under a 40% commission basis, Weekday’s team will price up your items and pay you back for each piece they accept. #circularfashion #circularfashionrevolution #prelovedtextiles

HYPEBAE INTERVIEW: @beyondretro on How to Shop Vintage Fashion for Christmas. “We launched our exchange program so that people can walk in and say, "Hey, I’m done with this sweater," then [give it to us] and they’ll get up to 40% of the retail price to spend in-store on a new vintage item. It's just one of the ways in which we hope to close the loop on fashion waste and avoid sending items to landfill.” @hypebae

@fuuuckingyoung @sheepinc launch new Softcore radicals campaign. Complete with new brand releases such as the zip hoodie, chunky hoodie and new colorful coords all bringing the spirit of SoftCore radicals to life. “We are SoftCore Radicals. We believe that softness is a radical force for change. In a world that is numb to the violence of fossil fuels and the decimation of trees, we have the courage to feel. To feel hope. An ember lies dormant in every one of us. We’re here to fan it: igniting the world to action. The softest of revolutions starts here. Our foot soldiers are facts. Our drug is dopamine. Joy our propaganda. Our weapons: graphic design, wit and, when necessary, (biodegradable) glitter paint. We’re here with real solutions. Never doubt that a small group of us can change the world.“ #sheepinc #softcore #radicals #chunkyhoodie #ziphoodie #merinowool

Make a conscious click through a Connected Butterfly @greenprophet_ @positiveluxury 🌱🌏🙌

@hypebae THE BEST PLACES TO VINTAGE SHOP. Leading #vintage retailer @beyondretro has a number of locations dotted all around London, with Kings Cross’ @coaldropsyard being its newest spot. Offering a much more accessible price point, the stores feature countless rails of vintage garms from shell jackets and sports gear to suede skirts and silk shirts. As a result of its cheaper price point, the majority of #BeyondRetro items are unbranded, however, every now and then there are a couple of pieces that may surprise you. #prelovedbranded #prelovedtextiles #bestbikerjackets #prelovedfashion

@sepjordan #newcampaign @fuuuckingyoung SEP Jordan was founded in 2013 with a positive social impact objective. It was the first Jordanian private company to set up in the Jerash ‘Gaza’ Camp in Jordan. Their core business is hand-embroidery, employing over 500 refugees in the camp. The camp is found in the North of Jordan and opened in 1968, hosting four generations of refugees. Although the authorities stopped counting years ago, there would be around 50,000 residents living there, in which more than half are under the age of eighteen and most live under the poverty line.

Thank you @kaleyroshitsh @wwd for featuring the launch of @beyondremade. ‘Beyond Remade’ Launches From Veteran Clothing Upcycler @bankvogue - If you’ve seen extensive upcycled collections at @urbanoutfitters @topshop or @converse then they were likely made by @beyondbethell @bankvogue ‘ #preloved #textiles #beyondremade #stevenbethell #upcyclefashion #upcycled #toomanyclothes #reusereducerecycle

@beyondremade celebrates the best of our past, to give fashion a future.

@hypebae BEYOND REMADE takes recycled materials such as denim, duck canvas or suede and upcycles them into brand new pieces inspired by vintage classics. These recycled fabrics are remade and reimaged as timeless designs such as dungarees, aprons, and jackets – all with a vintage style. Each piece is completely unique and made from 100% preloved textiles. Many brands try and copy the vintage aesthetic but Beyond Remade intrinsically understands the relationship between iconic vintage garments and the worlds love affair with them. Beyond Remade is scaling up cycling and ensuring minimal waste. Sustainable is more than just a buzzword for them, it's their foundation. #remake #recycle #prelovedtextiles #patchworklovers

All natural knitwear @sheepinc @sheerluxe THIS AUTUMN, SHEEP INC. LAUNCHES A NEW RANGE WITH THE AIM OF CREATING KNITWEAR IN ITS PUREST FORM: RAW WHITE - THE ZERO-DYE COLLECTION. The Zero Dye Collection features Sheep Inc.'s timeless core designs in their most raw state. 100% ultra-fine, non-dyed Merino wool, uniquely sourced from regenerative New Zealand Stations. The disruptive knitwear brand - which has been pushing boundaries in sustainable fashion since its launch - obtained the natural white colour by only selecting the purest white fleeces and processing them without any bleaching or chemicals. The result is a beautiful raw collection that is: 100% safe for humans. 100% safe for our soil. 100% safe for our water.

TWO PAIRS OF SOCKS, ONE PURPOSE. "STAND UP FOR EQUALITY" IS BOTH THE NAME OF THE @armedangels COLLABORATION WITH @unwomengermany AND AN OPEN INVITATION TO EVERYONE, BUT ESPECIALLY CIS MEN TO JOIN AND SUPPORT WOMEN AND NON-BINARY PEOPLE IN THEIR DAILY ACTIVISM FOR A JUST WORLD. 100% OF THE PROFIT WILL BE DONATED DIRECTLY TO UN WOMEN GERMANY. armedangels x @unwomengermany @voguegermany #heforshe

@fthtsi Is British wool the fibre of the future? In the world of hyper-localisation, the #sheep is becoming a hero. Fantastic article on hyper-localisation featuring @herdwear a brand that buys their fleeces directly from hill farmers and processes it naturally and without chemicals - using plant dyes and organic detergents - within 150 miles of the sheep farms from sheep to knit. They champion of the skilled craftspeople of N.W England who grade, scour, dye, spin and knit our collections. They are committed to circularity, so are pioneering innovation in plant dyes and only use organic detergents and naturally occurring mordants. Herd knitwear is pure luxury, made from the softest, finest breed of sheep in England called a Bluefaced Leicester, whose fine micron count and long staple length makes knitwear of unparalleled sheen and drape. We are a very British brand, bold with distinctive feminine flourishes, nostalgic lace stitches with playful shapes and proportion play. Check out the article and all the amazing brands who are championing British wool @navygrey.co @johnsmedleyknitwear @herdwear @anddaughter @yantanrevolution @flokshome #britishwool #woolmonth #localsupplychain #bioregionalism #herd #herdwear

@fuuuckingyoung features @saywood.studio FW22: Reconnecting the People and Processes behind what we wear. The sustainable brand was created in 2020 by Harriet Saywood-Bellisario, who graduated from the London College of Fashion before working at Paul Smith, Richard Nicoll and Label/Mix. The starting points each season are classics contemporized with unexpected details. In each collection, the brand delivers beautiful edits of wardrobe essentials: for their first capsule they’ve focused on shirting. Both modern and timeless, each piece is made to be worn and re-worn. At the heart of the brand’s story is a desire to reconnect with the people and processes behind what we wear, and in doing so, press pause on throwaway fashion. The collections are small and built on quality pieces with longevity in mind. They take a responsible approach working with sustainable fabrics when possible, and local makers where possible. The upshot? Uniquely designed, thoughtfully made pieces you’ll want in your life, always. #saywoodstudio #deadstock #deadstockfabric #japanesedenim #upcycled #recycled #consciousfashion

Good as new. The founders of the UK’s largest vintage retailer @beyondretro @beyondbethell and Helene Carter-Bethell, just launched the new in-house line @beyondremade. With their parent company @bvhservices they have become a unique player in the second-hand goods market, supporting global brands by offering opportunities and solutions at an industrial scale to create a circular economy for their own product. — Recycling and buying second-hand is the foundation and purpose of why our business exists — we want to demonstrate to brands that it is possible, Steven tells @scandinavian.mind #beyondretro #fashion #circularfashion #scandinavianmind

@wwd on how the new @positiveluxury Connected Butterfly Mark launched this week, is helping luxury organisations increase transparency and better educate their customers on sustainability. Writer Rhonda Richford spoke to Positive Luxury co-CEO’s Diana Verde Nieto and Amy Nelson-Bennett and covers why verifiable, up to date information on sustainability practices is increasingly critical to brands - not least because more than 70% of consumers now say their perception of a brand is impacted by sustainability credentials. #connectedbutterflymark #sustainability #ESG #innovation #luxury #certification

SEP Unveil New Campaign: Linens and Keffiyeh Scarves Hand Embroidered by Refugee Artists. @sepjordan @fuuuckingyoung @sepjordan was founded in 2013 with a positive social impact objective. It was the first Jordanian private company to set up in the Jerash ‘Gaza’ Camp in Jordan. Their core business is hand-embroidery, employing over 500 refugees in the camp. The camp is found in the North of Jordan and opened in 1968, hosting four generations of refugees. Although the authorities stopped counting years ago, there would be around 50,000 residents living there, in which more than half are under the age of eighteen and most live under the poverty line. Employing the refugees, rather than supplying them with constant aid, helps them to grow as people and collecting a continuous stream of income for themselves and their family. @refugees @unhcrjordan @angelinajolie

Beautiful times 3 - @thetripletsss wearing @houseofdagmar

@sheerluxe @vigourandskills trying to change the way we shop. #handcrafted #treasuretrove #gifts #homewear #knitwear #kitchenwear #ceramics

Butterfly effect. @positiveluxury launch new digital #ConnectedButterflyMark. @voguebusiness The original #ButterflyMark certification was launched by Positive Luxury in 2011 as globally respected trust mark to provide independently verified evidence that organisations who use the logo meet the highest standard of sustainability. When shopping sustainably, keep your eye out for the Butterfly Mark, an eco-certification awarded by Positive Luxury. The organisation vets’ brands’ corporate and social responsibility practices and has given wings of approval to brands such as @smythson @anyahindmarch, in recognition of their commitment to having a positive impact on people and the planet. Their new digital Connected Butterfly Mark will enable organisations to demonstrate directly to their customers the brand's sustainability performance with transparency and confidence. The tool can be embedded and accessed on a brand’s website or retailers’ product pages by clicking a widget button, or via hyperlink, QR code or NFC tag directly from the product or retail environment itself. An industry first, their brands have all been signing up to adopt this exciting new technology - #launching 12th September 2022 #transparency #traceability #blockchaintechnology #positiveluxury #theconnectedbutterfly #theconnectedbutterflymark #comingsoon

ARMEDANGELS Is Making ’70s-Inspired Uniforms for Climate Activists by @adriano.fy The Fall 2022 collection by @armedangels shows what the visionary fashion pioneer stands for: bold innovation, future-driving messages as well as unique, rebellious activism with a passionate mission to really make a difference. “Smart Rebels” is the consistent continuation of the Spring 2022 collection “Heroines & Heroes of Today” and is inspired by the 68er movement: Rebellion against grievances and the need for change translated into materials, prints and silhouettes. #climateactivists #smartrebellion #armedangels #heroines #heros #design

@sheerluxe @vigourandskills - change the way you shop #greenliving

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About/Contact

Creative Ideas. Brand Exposure. Tangible Results.

Platform use impactful editorial, shoots, celebrity endorsement and intelligent social media to boost the profile of your brand globally. We provide a bespoke service to fit your brand and budget.

General Enquiries
info@platform-creative.com

Studio Address
Unit 5, 190A New North Road
London, N1 7BJ

Telephone
+44 (0) 203 6276 592

Testimonials:

‘The Platform Creative team are fantastic partners. We needed an agency who could communicate our mission to the world. We loved Platform’s energy and enthusiasm for our collective. They’ve taken our mission and amplified it to a global audience. The quality and consistency of these results are exactly the outcome that we were hoping for to make changes happen. Platform Creative have amazing global press contacts delivering us brilliant results in both traditional print and on digital platforms. Passionate, pro-active and professional – they’ve gone above and beyond time and time again. Highly recommend’ – PANGAIA Collective

The Team

Zoe Tennant

Founder and Managing Director
Zoe has over 10 years experience working in fashion and lifestyle PR, and has worked with some of the world’s leading brands. A graduate of Central St Martins, Zoe has always been fascinated by the intersection of art, fashion and technology. She is particularly interested by innovative brands focused on sustainability and future fashion technologies. With excellent knowledge of cross marketing disciplines, and unrivalled UK and international press contacts, Zoe is well-versed at developing and executing impactful, results-driven campaigns.

Hannah Ashman

Assistant Director
Hannah was the first employee at Platform and now has 7 years experience working in fashion and lifestyle PR. A graduate of Journalism and English Literature at Portsmouth University, Hannah has a passion for the written word and has successfully helped companies curate their brand and content, ensuring maximum impact in the media. She is particularly interested in philanthropic and diversifying brands who aim to challenge the social norm and use fashion as a force for positive change.

Alannah Newnham

Fashion Account Executive
A graduate from Durham University studying English Literature. I have many creative outlets included photography and styling. Previously I gained over 4 years of styling and assisting, where I was fortunate enough to work with a wide roster of brands and on a variety of shoots. Most recently within PR, I worked on product placements and coverage within fashion, particularly targeted toward celebrities. I’m extremely passionate about slow fashion and have always had a personal love of absolutely anything vintage, especially pieces that have a story!

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