Platform Creative

Our work: PANGAIA, PANGAIA x Haroshi, PANGAIA x Raku Inoue, PANGAIA x Takashi Murakami, FLWRDWN, PANGAIA Kids, PANGAIA BeeTheChange, PANGAIA The Ocean Collection, PANGAIA C-FIBER, PANGAIA PLNTFIBER +FRUTFIBER, PANGAIA PPRMINT, PANGAIA Botanical Dyes, PANGAIA Changemakers, PANGAIA Grape Sneaker, PANGAIA Denim, PANGAIA Air-Ink, Caralarga x La Esperanza, Caralarga Atelier, Rae Feather, Rae Feather x Hackett, Renli Su, A.Andreassen, Gayeon Lee, Genevieve Sweeney, The Nue Co. Lautēm, Arran Frances, SEP Jordan, Hansine co. Twenty-Seven Names, JAK Shoes, HØST & VÅR, HØST & VÅR x YAM Mental Health, Pearl Lowe Limited, Horizon Athletic, Horizon Swimwear, Phira London, Thom Laurence, Carmen Lleguno, Pureshore, Dear Frances, Alighieri Jewellery, Riley Studio, Ucon Acrobatics x Monja Gentschow Ucon Acrobatics x Eike König, Ucon Acrobatics x Katherina Trudzinski, Ucon Acrobatics x Cee Cee, Ucon Acrobatics MOTIF, Ucon Acrobatics x Leif Podhajski Ucon Acrobatics, TANK Steiger, King & Tuckfield, SESAM Sustainable Silk, behno, behno Garment Worker Project, behno x The National Down Syndrome Society, With Love Darling, With Love Darling x Comic Relief, Horizon Athletic Swimwear, Horizon Athletic Fitness, Bee&Sons, Gbgh Jewellery, WYLDING Wear, House of Dagmar, Herd Wear, Herd Wool, Vigour and Skills, A Better Mistake, Voylok Lab, Sheep Inc.

@wwd on how the new @positiveluxury Connected Butterfly Mark launched this week, is helping luxury organisations increase transparency and better educate their customers on sustainability. Writer Rhonda Richford spoke to Positive Luxury co-CEO’s Diana Verde Nieto and Amy Nelson-Bennett and covers why verifiable, up to date information on sustainability practices is increasingly critical to brands - not least because more than 70% of consumers now say their perception of a brand is impacted by sustainability credentials. #connectedbutterflymark #sustainability #ESG #innovation #luxury #certification

SEP Unveil New Campaign: Linens and Keffiyeh Scarves Hand Embroidered by Refugee Artists. @sepjordan @fuuuckingyoung @sepjordan was founded in 2013 with a positive social impact objective. It was the first Jordanian private company to set up in the Jerash ‘Gaza’ Camp in Jordan. Their core business is hand-embroidery, employing over 500 refugees in the camp. The camp is found in the North of Jordan and opened in 1968, hosting four generations of refugees. Although the authorities stopped counting years ago, there would be around 50,000 residents living there, in which more than half are under the age of eighteen and most live under the poverty line. Employing the refugees, rather than supplying them with constant aid, helps them to grow as people and collecting a continuous stream of income for themselves and their family. @refugees @unhcrjordan @angelinajolie

#Regram from @haleboyd which we had to share, as it’s showing clearly what happens when a pair of stretch jeans are put in the compost. The cotton decomposed, the #plastic did not. Plastic is what makes clothes stretchy (you will usually see elastane on the content label) And it’s actually a good thing that the plastic here didn’t decompose as when plastic decomposes onto tiny pieces of plastic that are harder to recover. Plastic is permanent. That’s why is important to carefully consider how much of it we produce and what we are planning to do with it next. Check out @beyondretro sister company @beyondremade for repurposed denim taken from landfill (launching on the 30th September) #detoxdenim

@namaqua.world first release now live

Beautiful times 3 - @thetripletsss wearing @houseofdagmar

@sheerluxe @vigourandskills trying to change the way we shop. #handcrafted #treasuretrove #gifts #homewear #knitwear #kitchenwear #ceramics

Butterfly effect. @positiveluxury launch new digital #ConnectedButterflyMark. @voguebusiness The original #ButterflyMark certification was launched by Positive Luxury in 2011 as globally respected trust mark to provide independently verified evidence that organisations who use the logo meet the highest standard of sustainability. When shopping sustainably, keep your eye out for the Butterfly Mark, an eco-certification awarded by Positive Luxury. The organisation vets’ brands’ corporate and social responsibility practices and has given wings of approval to brands such as @smythson @anyahindmarch, in recognition of their commitment to having a positive impact on people and the planet. Their new digital Connected Butterfly Mark will enable organisations to demonstrate directly to their customers the brand's sustainability performance with transparency and confidence. The tool can be embedded and accessed on a brand’s website or retailers’ product pages by clicking a widget button, or via hyperlink, QR code or NFC tag directly from the product or retail environment itself. An industry first, their brands have all been signing up to adopt this exciting new technology - #launching 12th September 2022 #transparency #traceability #blockchaintechnology #positiveluxury #theconnectedbutterfly #theconnectedbutterflymark #comingsoon

ARMEDANGELS Is Making ’70s-Inspired Uniforms for Climate Activists by @adriano.fy The Fall 2022 collection by @armedangels shows what the visionary fashion pioneer stands for: bold innovation, future-driving messages as well as unique, rebellious activism with a passionate mission to really make a difference. “Smart Rebels” is the consistent continuation of the Spring 2022 collection “Heroines & Heroes of Today” and is inspired by the 68er movement: Rebellion against grievances and the need for change translated into materials, prints and silhouettes. #climateactivists #smartrebellion #armedangels #heroines #heros #design

@sheerluxe @vigourandskills - change the way you shop #greenliving

‘Making home grown yarns and cool folksy fashion’ @herdwear @ypstyleteam 🧚🏼‍♂️🐑🌱🌳

@hypebeast @armedangels Is Making '70s-Inspired Uniforms for Climate Activists. FW22’s “THE SMART REBELS OF ARMEDANGELS” is littered with sustainable threads. “We are not here to make fashion, we are here to make change,” states the sustainable German label ARMEDANGELS. It’s a message that’s stuck with the brand since it was founded in 2007 and remains front-and-center for its Fall/Winter 2022 collection “THE SMART REBELS OF ARMEDANGELS.” #climateactivism #smartrebels #smartrebellion #armedangels

Introducing @namaqua.world an Artivist brand at the intersection of art and politics, fashion, and activism. @fuuuckingyoung Namaqua is a media-driven brand, capturing world content in real-time, with slogan t-shirts being the first medium for expression. The NAMA t-shirt, the studio’s first release, is refined and contemporary, crafted from organic Pima cotton, the weave yarned bespoke and finished without chemicals or silicones. The words, screen printed by hand using water-based inks which become as one with the fabric. Namaqua is reimagining the craft of printing words on fabric to create shifts in movement and change. #poetry #writtenword #socialactivism #wordscanchangetheworld #namaqua

@balena.science 🤍

@fuuuckingyoung @sheepinc drops a new capsule this July consisting of 4 pieces: a hoodie, a crewneck, shorts and a t-shirt. The Magenta collection is made from 100% merino wool sourced from ZQ-certified sheep stations using regenerative farming methods. The yarn is spun at a mill using renewable energy and knitted at a factory in Portugal with 3D zero waste machines whilst running on solar power. Magenta does not exist as a color because it has no wavelength; there’s no place for it on the spectrum. Rather, it’s something our brain creates to fill an empty space. Magenta is not a real color, but a figment of our imagination. Figments of Imagination! This collection carries the same sentiment. Transporting us in a visual dream-like scenario. #magenta #carbonnegative #merinowool #sheepinc #newcollection #colourpop #sustainablefashion #buynowloveforever

@forbes sustainable trends to follow @balena.science @armedangels #sustainablefashion

@vogueitalia The most beautiful sustainable underwear to buy now @armedangels #sustianablefashion #underwear #tencel #beautifulunderwear #armedangels #fairandecofashion

@fuuuckingyoung @sheepinc joins forces with @theknitedit to support #trans, #nonbinary & #genderdiverse people. Sheep inc. joins forces with the knit edit to support trans, non-binary and gender diverse people by donating 100% of profits from their new collaboration to @mermaidsgender , one of the UK’s leading LGBTQ+ charities. The limited-edition, 4-piece collection features 2 body styles coming in 2 new color ways. Made from 100% merino wool sourced from ZQ certified sheep stations using regenerative farming methods. The Sheep Inc. X the knit edit collection merges Charlie Millar’s iconic balloon sleeve knit jumper and Sheep Inc.’s premium New Zealand Merino wool. The result is a colorful summer knit inspired by the joy and excitement of the 80’s club and art scene, while also taking a moment to remember the social justice legacy these artists left behind. They spearheaded issues such as gender, race, and sexuality so that today the conversation can be continued. It’s the artists, the marginalized, the rule-breakers, the outcasts, and the weirdos, who spark change. Such change is needed now more than ever. #pride #genderdiversity #change #pridemonth

PUBLIC SERV-CE arrives to revolutionize the world of athleisure with its sustainable vision @publicserv_ce PUBLIC SERV-CE specializes in athleisure style, timeless and unisex garments, and is mainly characterized by its environmental values. This project, which was launched today, has been led by an international team of professionals and #RaphaelYoung, former design director at several fashion houses such as @jilsander @off____white , and @f_wd_react , whose vision has always incorporated organic design and commitment to the environment. #biosportswear #sportswear #vision #design #futuretechnology

@pebblemagazine @armedangels Go-To Shorts. ‘Sustainability has long since been the core of #ArmedAngels, wanting to change the public consumption of fashion. ArmedAngels have distanced themselves from the often very unethical and unsustainable productions of jeans within the fashion industry. So, they’ve made their #DetoxDenim range. Their Silvaa Hemp Denim Shorts are made from organic cotton and 14% #hemp. This blend makse the shorts both light and durable - making the perfect denim shorts for hot weather. #buylessbuybetter #hemp #organiccotton #sustainablefashion #detoxdenim

Congratulations to @sheepinc for winning Environmental Innovator of the Year at the 2022 @positiveluxury Awards. This award recognises entrepreneurs, developers, agencies, suppliers, brands and other organisations that have demonstrated the most impressive #innovation within an environmental sustainability initiative or project. “Sheep Inc. showcase the positive impact fashion brands should be striving for by being naturally carbon negative through regenerative farming and products which are 100% #biodegradable. Added to that is 100% traceability and trackability – with innovative NFC tagging – ensuring consumers can see first-hand the environmental impact of their purchase.” – George Scott, Senior Sustainability Client Services Manager, Positive Luxury

@fuuuckingyoung ‘Introducing the Summer of Wool collection from @sheepinc ‘ Sheep Inc. have set out to make the perfect summer clothing starting from the only material with twelve thousand years of product development. Knowing that Merino sheep, obliviously grazing somewhere in New Zealand, held the secret to a transformative life hack. When things warm up, grab the wool. A summer wearing wool. Skeptical? They get it. But just as you trusted their relentless pursuit of softness — hear them out on this one as well. There’s some solid (scientific) reasoning behind having wool as a go-to when the mercury rises. #Merinowool can naturally regulate body temperature. When hot, its exceptional #breathability allows it to release warmth as needed to prevent overheating. It also has a unique ability to draw moisture away from the skin. It can absorb around 35% of its own weight before feeling wet to the touch (compared to around 7% for synthetic fibres and 20% for linen). In short, wearing #wool in the #summer makes perfect sense. It’s a light, fresh layer that can literally take care of itself. #summerstyle #lightweight #knitwear #sets #coords #coordsets #sheepinc

@herdwear #sacredspace Herd is a high-end knitwear label re-energising the tradition of sheep farming for wool in Britain, championing the age-old expertise of farmers, dyers, scourers, spinners and knitters, and operating a textile industry locally and with minimum waste. #readtheinterview #onlineinterview #herdwear #rurands #ruthrands #ruthalicerands #herdwear #herdknitwear

@vogueitalia sustainable edit features @sepjordan SEP stands for Social Enterprise Project. SEP are a fashion & lifestyle business with a social impact focus. SEP was the first Jordanian private company to set up in the Jerash “Gaza” Camp in Jordan. They work with artists, craftswomen, who happen to be #refugees. What makes them different is that they work with the camp residents as artists, rather than recipients of aid. They have the privileged opportunity to create sustainable paths to economic independence for hundreds of women & their families. 300 #embroidery #artists and over 200 crochet artists work with SEP as of March 2018. The inspiration of SEP Jordan was to transform this lifestyle category by introducing a brand that sells unique stories. The stories of refugees, who are the artists creating designs to enrich the products they sell and give them meaning #withrefugees #handembroidery #sustainablefashion

@poppyokotcha wears @herdwear knits 🌱🌸🌱

@vogueitalia #sustainable edit features @saywood.studio an ethically made, contemporary slow fashion brand, focused on colourful, wearable everyday essentials - the staples beyond the classics.

@dazed DESIGN FOR DISASSEMBLY “Within fashion, the ability to #disassemble clothes is important in order to separate out different fabrics and components - you can’t just chuck a pair of jeans, zips, rivets and all, into a mechanical shredder, they need to be taken apart. It’s particularly vital for shoes, which are notoriously difficult to disassemble due to the use of adhesives and the sheer amount of components. As many as 65 parts requiring up to 360 steps for assembly go into a pair of shoes, and the difficulty in undoing this means that as many as 95 per cent go to landfill at the end of life. Were #disassembly considered from the beginning, there wouldn’t need to be a battle with stitches, glues, and rivets. Simple, pull-apart shoes from the likes of @voyloks show a workaround for adhesives, and dissolvable seams from companies like Resortecs and Wear2Go would speed up the process of taking garments apart for #reuse or #recycling. “

@lampoonmagazine interview @voyloks @bronwenfb Made avoiding the use of dyes, bleach, stitches or glues. By-products from production, such as wool scraps and muddy water, are turned into fertilizers for farmers.

Public Relations

PR Strategies
Product Placement
Media Feature placement

Branding & Design

Look book design
Look book Production

Endorsement

Fashion shoots
Exposure
Styling

Events

Press days
Catwalk
Event Management

Social Media Campaigns

Intelligent social media strategy
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About/Contact

Creative Ideas. Brand Exposure. Tangible Results.

Platform use impactful editorial, shoots, celebrity endorsement and intelligent social media to boost the profile of your brand globally. We provide a bespoke service to fit your brand and budget.

General Enquiries
info@platform-creative.com

Studio Address
Unit 5, 190A New North Road
London, N1 7BJ

Telephone
+44 (0) 203 6276 592

Testimonials:

‘The Platform Creative team are fantastic partners. We needed an agency who could communicate our mission to the world. We loved Platform’s energy and enthusiasm for our collective. They’ve taken our mission and amplified it to a global audience. The quality and consistency of these results are exactly the outcome that we were hoping for to make changes happen. Platform Creative have amazing global press contacts delivering us brilliant results in both traditional print and on digital platforms. Passionate, pro-active and professional – they’ve gone above and beyond time and time again. Highly recommend’ – PANGAIA Collective

The Team

Zoe Tennant

Founder and Managing Director
Zoe has over 10 years experience working in fashion and lifestyle PR, and has worked with some of the world’s leading brands. A graduate of Central St Martins, Zoe has always been fascinated by the intersection of art, fashion and technology. She is particularly interested by innovative brands focused on sustainability and future fashion technologies. With excellent knowledge of cross marketing disciplines, and unrivalled UK and international press contacts, Zoe is well-versed at developing and executing impactful, results-driven campaigns.

Hannah Ashman

Assistant Director
Hannah was the first employee at Platform and now has 7 years experience working in fashion and lifestyle PR. A graduate of Journalism and English Literature at Portsmouth University, Hannah has a passion for the written word and has successfully helped companies curate their brand and content, ensuring maximum impact in the media. She is particularly interested in philanthropic and diversifying brands who aim to challenge the social norm and use fashion as a force for positive change.

Alannah Newnham

Fashion Account Executive
A graduate from Durham University studying English Literature. I have many creative outlets included photography and styling. Previously I gained over 4 years of styling and assisting, where I was fortunate enough to work with a wide roster of brands and on a variety of shoots. Most recently within PR, I worked on product placements and coverage within fashion, particularly targeted toward celebrities. I’m extremely passionate about slow fashion and have always had a personal love of absolutely anything vintage, especially pieces that have a story!

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