Platform Creative

Our work: PANGAIA, PANGAIA x HAROSHI, PANGAIA x RAKU INOUE, PANGAIA x TAKASHI MURAKAMI, FLWRDWN, PANGAIA Kids, PANGAIA BEETHECHANGE, PANGAIA THE OCEAN COLLECTION, PANGAIA C-FIBER, PANGAIA PLNTFIBER +FRUTFIBER, PANGAIA PPRMINT, PANGAIA BOTANICALS, PANGAIA CHANGEMAKERS, PANGAIA GRAPE SNEAKER, PANGAIA Denim, PANGAIA Air-Ink, CARALARGA Atelier, RENLI SU, A.ANDRESSEN, GAYEON LEE, GENEVIEVE SWEENEY, TheNUE CO. LAUTEM, SEP, PEARL LOWE, PHIRA London, CARMEN LLAGUNO, DEAR FRANCES, ALIGHIERI, UCON ACROBATICS x MONJA GENTSCHOW, UCON ACROBATICS x EIKE KONIG, UCON ACROBATICS x Katherina Trudzinski, UCON ACROBATICS x CEE CEE, UCON ACROBATICS MOTIF, UCON ACROBATICS x LIEF PODHAJSKI, UCON ACROBATICS, KING & TUCKFIELD, BEE & SONS, ARMEDANGELS, WYLDING, SAYWOOD STUDIO, PUBLIC SERV-CE, HOUSE OF DAGMAR, HERD, UPLAND YARN, VIGOUR AND SKILLS, A BETTER MISTAKE, VOYLOK, SHEEP INC.,POSITIVE LUXURY, BEYOND REMADE, BVH SERVICES, BANK & VOGUE, BEYOND RETRO, BEYOND RETRO NORDICS, BEYOND RETRO X CONVERSE, BEYOND RETRO X WEEKDAY STORES.

@bottletopofficial Salvador Atelier employs local women to weave recycled metal tabs together to make accessories that support people from the Salvador community – the area of Brazil with the highest unemployment rate, especially amongst women of colour. BOTTLETOP provide skills training for their signature crotchet and ‘Mistura’ weave, a braiding technique that combines upcycled metal with zero-deforestation leather. The ring pulls are collected by “catadores" or "trash pickers" from the streets in Brazil an important source of income for people who are often homeless. Once the batch has been selected, they are washed, clipped, filed, and polished before being painted. Only then are they woven together to start their new life journey as part of the @bottletopofficial signature chainmail fabric. TEAM CREDITS: Photographer: Edgar Berg @edgarberg Creative Director: Cameron Saul @cameronsaul Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino Fashion Stylist: Luciana Penaforte @lucypenaforte Hair Stylist: Dimitris Giannetos @dimitrishair MUA: Georgi Sandev @georgisandev Sustainability Consultant: Marina Testino @marinatestino Production coordinator: Eliana Casa @_elianacasa Assistant photographer: Sara Writtgruberova @sarinkaaaaa Special thanks to the British Embassy in Paris @ukinfrance @greatcampaign. CLOTHING CREDITS: - Olly Lingerie @olly_lingerie - Sonia Carrasco @soniacarrascoofficial - Alfie @alfieparis_ - Olistic @olisticthelabel - Virón @viron_world - Deadwood @deadwood CAMPAIGN VIDEO CREDIT: Directed by Edgar Berg @edgarberg Film Edit by Alexander Graeser @alexandergraeser Creative Director: Cameron Saul @cameronsaul Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino Fashion Stylist: Luciana Penaforte @lucypenaforte Hair Stylist: Dimitris Giannetos @dimitrishair MUA: Georgi Sandev @georgisandev Sustainability Consultant: @marinatestino Production coordinator: Eliana Casa @_elianacasa Assistant photographer: Sara Writtgruberova @sarinkaaaaa

Introducing the @bottletopofficial MEMPHIS DREAM Campaign for SS2023. A collection inspired by the bold, bright, and eye-catching design aesthetic of the 1980s Memphis Milano movement and featuring designs made from BOTTLETOP signature ring pull chainmail fabric from their #SalvadorAtelier or from Açai Seeds from their #AmazonAtelier to represent the importance of protecting the #biodiversity of the #Amazon and its Indigenous communities. TEAM CREDITS: Photographer: Edgar Berg @edgarberg Creative Director: Cameron Saul @cameronsaul Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino Fashion Stylist: Luciana Penaforte @lucypenaforte Hair Stylist: Dimitris Giannetos @dimitrishair MUA: Georgi Sandev @georgisandev Sustainability Consultant: Marina Testino @marinatestino Production coordinator: Eliana Casa @_elianacasa Assistant photographer: Sara Writtgruberova @sarinkaaaaa Special thanks to the British Embassy in Paris @ukinfrance @greatcampaign. CLOTHING CREDITS: - Olly Lingerie @olly_lingerie - Sonia Carrasco @soniacarrascoofficial - Alfie @alfieparis_ - Olistic @olisticthelabel - Virón @viron_world - Deadwood @deadwood CAMPAIGN VIDEO CREDIT: Directed by Edgar Berg @edgarberg Film Edit by Alexander Graeser @alexandergraeser Creative Director: Cameron Saul @cameronsaul Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino Fashion Stylist: Luciana Penaforte @lucypenaforte Hair Stylist: Dimitris Giannetos @dimitrishair MUA: Georgi Sandev @georgisandev Sustainability Consultant: @marinatestino Production coordinator: Eliana Casa @_elianacasa Assistant photographer: Sara Writtgruberova @sarinkaaaaa 🌳🌿🍃🌴🌱 #indigenous #community #protection #regenerative #local #craft #bottletop #recycledmaterials

BEYOND RETRO Spring Edit – RECLAIMED BY NATURE Campaign In stores now. @fuuuckingyoung @beyondretronordics @beyondretro CAMPAIGN. ECO. SPRING/SUMMER. Taking reference from the recent pop culture interest with dystopian fashion and apocalypse, with shows like The Last of Us taking over our screens this spring, Beyond Retro‘s theme Reclaimed by Nature is a beautiful, dreamy and soft touch that contrasts with the harder apocalyptic vibe. In a world of throwaway fashion, Beyond Retro provides customers with on-trend items without the carbon footprint. Through the cycle of vintage and second-hand products, Beyond Retro consistently seeks out innovative avenues to make a lasting impact on the fashion landscape, contributing to a much-needed circular economy.

ARMEDANGELS Summer Edit 23 – A Moment To Manifest by Adriano B. @fuuuckingyoung COLLECTION. ECO. SPRING/SUMMER. German apparel brand @armedangels continues to launch new product capsules and initiatives that prove that fashion can act differently. The brand founded in 2007 offers products that are innovative and timeless and produced according to responsible standards for people and the earth. It offers four collections a year that don’t include mass-produced goods nor were manufactured by exploiting workers. As part of its newest developments, there is its new #DetoxDenim collection, launched for Spring/Summer 2023 and made with 100% recycled cotton, while saving carbon emissions, land use, energy and water consumption that would otherwise be required to grow new cotton. All the denim pieces are all PETA-certified vegan, as their patches are made of jacron rather than leather. @fuuuckingyoung

HYPEBEAST @waxlondonclothing SS23. A collection that celebrates the connection between friends and family. British contemporary brand Wax has just presented its latest collection for Spring/Summer 2023. Take a closer look at the new collection via the brand’s official website from March 21. #contemporary #waxlondon #familyties #preview

@beyondremade mission to give clothes of the past a second chance @drapersonline Steven Bethell, founder of sustainable lifewear brand Beyond Remade, sister company to vintage clothing retailer @beyondretro shares his passion for re-working end of life material to be sold in the vintage markets and why clothes of the past should be given a second chance. @beyondremade @bankvogue @bvhservices @beyondbethell @aqofficial @fatmasaltwater

Second hand superstar @beyondbethell @beyondretro @beyondretronordics story is shared on @fashionnetworkcom "𝘐 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘵𝘩𝘢𝘵 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳𝘴 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘰𝘳𝘴 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘰𝘧 𝘯𝘰𝘵 𝘣𝘶𝘳𝘯𝘪𝘯𝘨 𝘶𝘱 𝘵𝘩𝘦 𝘱𝘭𝘢𝘯𝘦𝘵. 𝘞𝘩𝘢𝘵 𝘸𝘦’𝘳𝘦 𝘥𝘦𝘮𝘰𝘯𝘴𝘵𝘳𝘢𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘸𝘩𝘢𝘵 𝘸𝘦'𝘳𝘦 𝘥𝘰𝘪𝘯𝘨 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘪𝘵’𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘵𝘰 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦 𝘪𝘯 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘸𝘢𝘺 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦 𝘢𝘯 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘱𝘳𝘰𝘥𝘶𝘤𝘵." - Steven Bethell #fashion #network #secondhand #circularfashion #circularity

ARMEDANGELS SS23: What Makes Us Human @fuuuckingyoung The German apparel brand ARMEDANGELS continues to launch new product capsules and initiatives that prove that fashion can act differently. The brand founded in 2007 offers products that are innovative and timeless and produced according to responsible standards for people and the earth. It offers four collections a year that don’t include mass-produced goods nor were manufactured by exploiting workers. As part of its newest developments, there is its new #DetoxDenim collection, launched for SS23 and made with 100% recycled cotton, while saving carbon emissions, land use, energy and water consumption that would otherwise be required to grow new cotton. All the denim pieces are all PETA-certified vegan, as their patches are made of jacron rather than leather. @armedangels #whatmakesushuman #whatmakesusstronger

Elizabeth Segran, Ph.D. @fastcompany thank you for highlighting these exciting projects. @converse @beyondretro @beyondbethell @bvhservices

A closer look at @the_vwl IMAGINE PEACE collection. The dove design making the wearer a messaged for peace. @fuuuckingyoung

@asiangarmenthub @positiveluxury biodiversity is the 'new black'; ignoring eco is a business risk. #biodiversitybuzz

@fashionnetworkcom spoke to @positiveluxury co-CEOs Diana Verde Nieto and Amy Nelson-Bennett this week and was told that becoming more sustainable is no longer a “will-we-or-won’t-we” choice. It’s non-negotiable for many more reasons than we might think. #naturepositive #sustainability #biodiversity #predictionsreport2023

@hypebae Where to shop if you’re looking for second-hand ski wear? 💚⛷️🌈💛 @beyondretro If you’re keen to try before you buy (or travel) @beyondretro have opened a vintage ski shop at their newly alpine-inspired premises in @coaldropsyard Kings Cross. For those not able to get to London, you can also shop vintage ski online via their web shop. There are hundreds of super-chic pre-loved pieces on offer, from 1940s retro jackets to 1990s ski suits, with prices starting at £7. Plus, if you find skiing’s not for you, bring your ski-wear back after your holiday and use the shop’s #exchangeservice to help close the loop on fashion waste or let @beyondretro recycle it for you in collaboration with @lovenotlandfill in the UK. Better for your principles, purse and planet. beyondretro.com

Check out @voguebusiness NFT Tracker featuring Sheep Inc.’s “Connected Dot” - possibly the most baaaarmy use of blockchain technology ever! On 15 December, Sheep Inc. introduced the “Connected Dot” to their garments. Items such as beanies and sweaters now have (removable) scannable NFC chips sewn in. Customers can scan these chips to track their garments provenance (eg. CO2 footprint, farm info), and see and track the sheep their wool came from! It also has a Time Capsule feature, where owners can add images and videos related to the garment to the blockchain-based Dot. Among many industry-firsts, Sheep Inc. use sheep facial recognition software, allowing customer to see “Sheep Selfies” + view live stream cameras of the farms. 🐑📷🎥🐏 @sheepinc 👏👏👏👏👏

@beyondretro Co-Founder @beyondbethell offers a path for circularity for brands in @voguebusiness article ‘The fashion exec’s guide to circularity’ Circularity made significant progress last year, but challenges remain if the industry wants to couple environmental impact with social justice. @bellawebb_ unpacks the latest developments and opportunities. @bankvogue @bvhservices @beyondremade #circularfashion #circularity

@converse collaborated with the British vintage retailer @beyondretro to collect more than 800 pounds of velvet and transform it into thousands of pairs of sneakers. This was a logistical feat, requiring the two companies to build a supply chain to upcycle vintage garments at scale. The project offers a glimpse into how Converse is trying to think outside the box when it comes to sustainability and potentially make more of its shoes from fashion waste. @fastcompany #sustainablefashion #recycling #shoedesign #velvet #upcycling #converse #beyondretro

HYPEBEAST @beyondretro and @weekdayofficial Team Up to Offer Second-Hand Vintage and Archival Pieces Taking to London, Sheffield and the Nordic countries @beyondretronordics to also offer a buying-in service for your unwanted vintage items. Weekday will be selling a hand-picked selection of small designers, archive pieces and ready-to-wear fit for any throwback fit. From oversized blazers to coveted denim brands, leathers to shoes, #BeyondRetro edit will perfectly complement any new-season shops from Weekday. In addition to the shopping element, Weekday is offering its customers to bring in up to 10 seasonal pieces to sell in the store. Sold under a 40% commission basis, Weekday’s team will price up your items and pay you back for each piece they accept. #circularfashion #circularfashionrevolution #prelovedtextiles

HYPEBAE INTERVIEW: @beyondretro on How to Shop Vintage Fashion for Christmas. “We launched our exchange program so that people can walk in and say, "Hey, I’m done with this sweater," then [give it to us] and they’ll get up to 40% of the retail price to spend in-store on a new vintage item. It's just one of the ways in which we hope to close the loop on fashion waste and avoid sending items to landfill.” @hypebae

@fuuuckingyoung @sheepinc launch new Softcore radicals campaign. Complete with new brand releases such as the zip hoodie, chunky hoodie and new colorful coords all bringing the spirit of SoftCore radicals to life. “We are SoftCore Radicals. We believe that softness is a radical force for change. In a world that is numb to the violence of fossil fuels and the decimation of trees, we have the courage to feel. To feel hope. An ember lies dormant in every one of us. We’re here to fan it: igniting the world to action. The softest of revolutions starts here. Our foot soldiers are facts. Our drug is dopamine. Joy our propaganda. Our weapons: graphic design, wit and, when necessary, (biodegradable) glitter paint. We’re here with real solutions. Never doubt that a small group of us can change the world.“ #sheepinc #softcore #radicals #chunkyhoodie #ziphoodie #merinowool

Make a conscious click through a Connected Butterfly @greenprophet_ @positiveluxury 🌱🌏🙌

Thank you @kaleyroshitsh @wwd for featuring the launch of @beyondremade. ‘Beyond Remade’ Launches From Veteran Clothing Upcycler @bankvogue - If you’ve seen extensive upcycled collections at @urbanoutfitters @topshop or @converse then they were likely made by @beyondbethell @bankvogue ‘ #preloved #textiles #beyondremade #stevenbethell #upcyclefashion #upcycled #toomanyclothes #reusereducerecycle

@beyondremade celebrates the best of our past, to give fashion a future.

@hypebae BEYOND REMADE takes recycled materials such as denim, duck canvas or suede and upcycles them into brand new pieces inspired by vintage classics. These recycled fabrics are remade and reimaged as timeless designs such as dungarees, aprons, and jackets – all with a vintage style. Each piece is completely unique and made from 100% preloved textiles. Many brands try and copy the vintage aesthetic but Beyond Remade intrinsically understands the relationship between iconic vintage garments and the worlds love affair with them. Beyond Remade is scaling up cycling and ensuring minimal waste. Sustainable is more than just a buzzword for them, it's their foundation. #remake #recycle #prelovedtextiles #patchworklovers

All natural knitwear @sheepinc @sheerluxe THIS AUTUMN, SHEEP INC. LAUNCHES A NEW RANGE WITH THE AIM OF CREATING KNITWEAR IN ITS PUREST FORM: RAW WHITE - THE ZERO-DYE COLLECTION. The Zero Dye Collection features Sheep Inc.'s timeless core designs in their most raw state. 100% ultra-fine, non-dyed Merino wool, uniquely sourced from regenerative New Zealand Stations. The disruptive knitwear brand - which has been pushing boundaries in sustainable fashion since its launch - obtained the natural white colour by only selecting the purest white fleeces and processing them without any bleaching or chemicals. The result is a beautiful raw collection that is: 100% safe for humans. 100% safe for our soil. 100% safe for our water.

TWO PAIRS OF SOCKS, ONE PURPOSE. "STAND UP FOR EQUALITY" IS BOTH THE NAME OF THE @armedangels COLLABORATION WITH @unwomengermany AND AN OPEN INVITATION TO EVERYONE, BUT ESPECIALLY CIS MEN TO JOIN AND SUPPORT WOMEN AND NON-BINARY PEOPLE IN THEIR DAILY ACTIVISM FOR A JUST WORLD. 100% OF THE PROFIT WILL BE DONATED DIRECTLY TO UN WOMEN GERMANY. armedangels x @unwomengermany @voguegermany #heforshe

@fthtsi Is British wool the fibre of the future? In the world of hyper-localisation, the #sheep is becoming a hero. Fantastic article on hyper-localisation featuring @herdwear a brand that buys their fleeces directly from hill farmers and processes it naturally and without chemicals - using plant dyes and organic detergents - within 150 miles of the sheep farms from sheep to knit. They champion of the skilled craftspeople of N.W England who grade, scour, dye, spin and knit our collections. They are committed to circularity, so are pioneering innovation in plant dyes and only use organic detergents and naturally occurring mordants. Herd knitwear is pure luxury, made from the softest, finest breed of sheep in England called a Bluefaced Leicester, whose fine micron count and long staple length makes knitwear of unparalleled sheen and drape. We are a very British brand, bold with distinctive feminine flourishes, nostalgic lace stitches with playful shapes and proportion play. Check out the article and all the amazing brands who are championing British wool @navygrey.co @johnsmedleyknitwear @herdwear @anddaughter @yantanrevolution @flokshome #britishwool #woolmonth #localsupplychain #bioregionalism #herd #herdwear

@fuuuckingyoung features @saywood.studio FW22: Reconnecting the People and Processes behind what we wear. The sustainable brand was created in 2020 by Harriet Saywood-Bellisario, who graduated from the London College of Fashion before working at Paul Smith, Richard Nicoll and Label/Mix. The starting points each season are classics contemporized with unexpected details. In each collection, the brand delivers beautiful edits of wardrobe essentials: for their first capsule they’ve focused on shirting. Both modern and timeless, each piece is made to be worn and re-worn. At the heart of the brand’s story is a desire to reconnect with the people and processes behind what we wear, and in doing so, press pause on throwaway fashion. The collections are small and built on quality pieces with longevity in mind. They take a responsible approach working with sustainable fabrics when possible, and local makers where possible. The upshot? Uniquely designed, thoughtfully made pieces you’ll want in your life, always. #saywoodstudio #deadstock #deadstockfabric #japanesedenim #upcycled #recycled #consciousfashion

Good as new. The founders of the UK’s largest vintage retailer @beyondretro @beyondbethell and Helene Carter-Bethell, just launched the new in-house line @beyondremade. With their parent company @bvhservices they have become a unique player in the second-hand goods market, supporting global brands by offering opportunities and solutions at an industrial scale to create a circular economy for their own product. — Recycling and buying second-hand is the foundation and purpose of why our business exists — we want to demonstrate to brands that it is possible, Steven tells @scandinavian.mind #beyondretro #fashion #circularfashion #scandinavianmind

Creative Ideas. Brand Exposure. Tangible Results.

Platform Creative champions the inspirational stories of emerging independent brands that are pushing the frontier of what it means to be sustainable. Companies that are at the cutting edge of material science, fashion and social enterprise.

Platform Creative was founded by Zoe Tennant, a Central Saint Martins graduate, who has been working with leading fashion brands in the sustainability space for over 15 years. Identifying a need for a company that gives a platform to environmentally sustainable and socially aware brands, Zoe founded Platform Creative in 2013.

General Enquiries

info@platform-creative.com
Unit 5, 190A New North Road
London, N1 7BJ

“Zoe and the Platform Creative team are fantastic partners. We needed an agency who could communicate our mission to the world. We loved Platform’s energy and enthusiasm for our collective. They’ve taken our mission and amplified it to a global audience. The quality and consistency of these results are exactly the outcome that we were hoping for to make changes happen. Platform Creative have amazing global press contacts delivering us brilliant results in both traditional print and on digital platforms. Passionate, pro-active, and professional – they’ve gone above and beyond time and time again. Highly recommend.”

Maria Strivastava – Chief brand officer PANGAIA

“The team at Platform are a delight to work with. Enthusiastic, driven, and professional, Zoe has an honest passion for her work and the brands she represents. We found that she was driven to meet targets and was flexible in responding to our suggestions or requests. The team at Platform really helped to create a buzz for our brand, they established strong leads and built lasting relationships on our behalf with industry professionals. Highly recommended as an agency and a person to trust.”

Jane Francis – Dear Frances Footwear

Zoe Tennant: Founder and Managing Director

Zoe has over 10 years experience working in fashion and lifestyle PR, and has worked with some of the world’s leading brands. A graduate of Central St Martins, Zoe has always been fascinated by the intersection of art, fashion and technology. She is particularly interested by innovative brands focused on sustainability and future fashion technologies. With excellent knowledge of cross marketing disciplines, and unrivalled UK and international press contacts, Zoe is well-versed at developing and executing impactful, results-driven campaigns.

Hannah Ashman: Assistant Director

Hannah was the first employee at Platform and now has 7 years experience working in fashion and lifestyle PR. A graduate of Journalism and English Literature at Portsmouth University, Hannah has a passion for the written word and has successfully helped companies curate their brand and content, ensuring maximum impact in the media. She is particularly interested in philanthropic and diversifying brands who aim to challenge the social norm and use fashion as a force for positive change.

Alannah Newnham: Fashion Account Executive

A graduate from Durham University studying English Literature. I have many creative outlets included photography and styling. Previously I gained over 4 years of styling and assisting, where I was fortunate enough to work with a wide roster of brands and on a variety of shoots. Most recently within PR, I worked on product placements and coverage within fashion, particularly targeted toward celebrities. I’m extremely passionate about slow fashion and have always had a personal love of absolutely anything vintage, especially pieces that have a story!