@bottletopofficial Salvador Atelier employs local women to weave recycled metal tabs together to make accessories that support people from the Salvador community – the area of Brazil with the highest unemployment rate, especially amongst women of colour. BOTTLETOP provide skills training for their signature crotchet and ‘Mistura’ weave, a braiding technique that combines upcycled metal with zero-deforestation leather. 
The ring pulls are collected by “catadores" or "trash pickers" from the streets in Brazil an important source of income for people who are often homeless.  Once the batch has been selected, they are washed, clipped, filed, and polished before being painted. Only then are they woven together to start their new life journey as part of the @bottletopofficial signature chainmail fabric. 

TEAM CREDITS:
Photographer: Edgar Berg @edgarberg
Creative Director: Cameron Saul @cameronsaul
Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino
Fashion Stylist: Luciana Penaforte @lucypenaforte
Hair Stylist: Dimitris Giannetos @dimitrishair
MUA: Georgi Sandev @georgisandev
Sustainability Consultant: Marina Testino @marinatestino
Production coordinator: Eliana Casa @_elianacasa
Assistant photographer: Sara Writtgruberova @sarinkaaaaa
Special thanks to the British Embassy in Paris @ukinfrance @greatcampaign.
CLOTHING CREDITS:
- Olly Lingerie @olly_lingerie
- Sonia Carrasco @soniacarrascoofficial
- Alfie @alfieparis_
- Olistic @olisticthelabel
- Virón @viron_world
- Deadwood @deadwood
CAMPAIGN VIDEO CREDIT:
Directed by Edgar Berg @edgarberg
Film Edit by Alexander Graeser @alexandergraeser
Creative Director: Cameron Saul @cameronsaul
Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino
Fashion Stylist: Luciana Penaforte @lucypenaforte
Hair Stylist: Dimitris Giannetos @dimitrishair
MUA: Georgi Sandev @georgisandev
Sustainability Consultant: @marinatestino
Production coordinator: Eliana Casa @_elianacasa
Assistant photographer: Sara Writtgruberova @sarinkaaaaa

@bottletopofficial Salvador Atelier employs local women to weave recycled metal tabs together to make accessories that support people from the Salvador community – the area of Brazil with the highest unemployment rate, especially amongst women of colour. BOTTLETOP provide skills training for their signature crotchet and ‘Mistura’ weave, a braiding technique that combines upcycled metal with zero-deforestation leather. The ring pulls are collected by “catadores" or "trash pickers" from the streets in Brazil an important source of income for people who are often homeless. Once the batch has been selected, they are washed, clipped, filed, and polished before being painted. Only then are they woven together to start their new life journey as part of the @bottletopofficial signature chainmail fabric. TEAM CREDITS: Photographer: Edgar Berg @edgarberg Creative Director: Cameron Saul @cameronsaul Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino Fashion Stylist: Luciana Penaforte @lucypenaforte Hair Stylist: Dimitris Giannetos @dimitrishair MUA: Georgi Sandev @georgisandev Sustainability Consultant: Marina Testino @marinatestino Production coordinator: Eliana Casa @_elianacasa Assistant photographer: Sara Writtgruberova @sarinkaaaaa Special thanks to the British Embassy in Paris @ukinfrance @greatcampaign. CLOTHING CREDITS: - Olly Lingerie @olly_lingerie - Sonia Carrasco @soniacarrascoofficial - Alfie @alfieparis_ - Olistic @olisticthelabel - Virón @viron_world - Deadwood @deadwood CAMPAIGN VIDEO CREDIT: Directed by Edgar Berg @edgarberg Film Edit by Alexander Graeser @alexandergraeser Creative Director: Cameron Saul @cameronsaul Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino Fashion Stylist: Luciana Penaforte @lucypenaforte Hair Stylist: Dimitris Giannetos @dimitrishair MUA: Georgi Sandev @georgisandev Sustainability Consultant: @marinatestino Production coordinator: Eliana Casa @_elianacasa Assistant photographer: Sara Writtgruberova @sarinkaaaaa

Introducing the @bottletopofficial MEMPHIS DREAM Campaign for SS2023. 

A collection inspired by the bold, bright, and eye-catching design aesthetic of the 1980s Memphis Milano movement and featuring designs made from BOTTLETOP signature ring pull chainmail fabric from their #SalvadorAtelier or from Açai Seeds from their #AmazonAtelier to represent the importance of protecting the #biodiversity of the #Amazon and its Indigenous communities. 

TEAM CREDITS:
Photographer: Edgar Berg @edgarberg 
Creative Director: Cameron Saul @cameronsaul 
Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino
Fashion Stylist: Luciana Penaforte @lucypenaforte
Hair Stylist: Dimitris Giannetos @dimitrishair
MUA: Georgi Sandev @georgisandev
Sustainability Consultant: Marina Testino @marinatestino
Production coordinator: Eliana Casa @_elianacasa
Assistant photographer: Sara Writtgruberova @sarinkaaaaa
Special thanks to the British Embassy in Paris @ukinfrance @greatcampaign.
CLOTHING CREDITS:
- Olly Lingerie @olly_lingerie
- Sonia Carrasco @soniacarrascoofficial
- Alfie @alfieparis_
- Olistic @olisticthelabel
- Virón @viron_world
- Deadwood @deadwood
CAMPAIGN VIDEO CREDIT:
Directed by Edgar Berg @edgarberg
Film Edit by Alexander Graeser @alexandergraeser
Creative Director: Cameron Saul @cameronsaul
Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino
Fashion Stylist: Luciana Penaforte @lucypenaforte
Hair Stylist: Dimitris Giannetos @dimitrishair
MUA: Georgi Sandev @georgisandev
Sustainability Consultant: @marinatestino
Production coordinator: Eliana Casa @_elianacasa
Assistant photographer: Sara Writtgruberova @sarinkaaaaa

🌳🌿🍃🌴🌱

#indigenous #community #protection #regenerative #local #craft #bottletop #recycledmaterials

Introducing the @bottletopofficial MEMPHIS DREAM Campaign for SS2023. A collection inspired by the bold, bright, and eye-catching design aesthetic of the 1980s Memphis Milano movement and featuring designs made from BOTTLETOP signature ring pull chainmail fabric from their #SalvadorAtelier or from Açai Seeds from their #AmazonAtelier to represent the importance of protecting the #biodiversity of the #Amazon and its Indigenous communities. TEAM CREDITS: Photographer: Edgar Berg @edgarberg Creative Director: Cameron Saul @cameronsaul Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino Fashion Stylist: Luciana Penaforte @lucypenaforte Hair Stylist: Dimitris Giannetos @dimitrishair MUA: Georgi Sandev @georgisandev Sustainability Consultant: Marina Testino @marinatestino Production coordinator: Eliana Casa @_elianacasa Assistant photographer: Sara Writtgruberova @sarinkaaaaa Special thanks to the British Embassy in Paris @ukinfrance @greatcampaign. CLOTHING CREDITS: - Olly Lingerie @olly_lingerie - Sonia Carrasco @soniacarrascoofficial - Alfie @alfieparis_ - Olistic @olisticthelabel - Virón @viron_world - Deadwood @deadwood CAMPAIGN VIDEO CREDIT: Directed by Edgar Berg @edgarberg Film Edit by Alexander Graeser @alexandergraeser Creative Director: Cameron Saul @cameronsaul Models: Alessandra Ambrosio @alessandraambrosio, Zaya @thezaya_, Suzane Massena @nane_massena, Marina Testino @marinatestino Fashion Stylist: Luciana Penaforte @lucypenaforte Hair Stylist: Dimitris Giannetos @dimitrishair MUA: Georgi Sandev @georgisandev Sustainability Consultant: @marinatestino Production coordinator: Eliana Casa @_elianacasa Assistant photographer: Sara Writtgruberova @sarinkaaaaa 🌳🌿🍃🌴🌱 #indigenous #community #protection #regenerative #local #craft #bottletop #recycledmaterials

Creative Ideas. Brand Exposure. Tangible Results.

Platform Creative champions the inspirational stories of emerging independent brands that are pushing the frontier of what it means to be sustainable. Companies that are at the cutting edge of material science, fashion and social enterprise.

Platform Creative was founded by Zoe Tennant, a Central Saint Martins graduate, who has been working with leading fashion brands in the sustainability space for over 15 years. Identifying a need for a company that gives a platform to environmentally sustainable and socially aware brands, Zoe founded Platform Creative in 2013.

General Enquiries

info@platform-creative.com
Unit 5, 190A New North Road
London, N1 7BJ

 

“Zoe and the Platform Creative team are fantastic partners. We needed an agency who could communicate our mission to the world. We loved Platform’s energy and enthusiasm for our collective. They’ve taken our mission and amplified it to a global audience. The quality and consistency of these results are exactly the outcome that we were hoping for to make changes happen.  Platform Creative have amazing global press contacts delivering us brilliant results in both traditional print and on digital platforms. Passionate, pro-active, and professional – they’ve gone above and beyond time and time again. Highly recommend.”

Maria Strivastava – Chief brand officer PANGAIA 

“The team at Platform are a delight to work with. Enthusiastic, driven, and professional, Zoe has an honest passion for her work and the brands she represents. We found that she was driven to meet targets and was flexible in responding to our suggestions or requests. The team at Platform really helped to create a buzz for our brand, they established strong leads and built lasting relationships on our behalf with industry professionals. Highly recommended as an agency and a person to trust.”

Jane Francis – Dear Frances Footwear

Zoe Tennant: Founder and Managing Director

Zoe has over 10 years experience working in fashion and lifestyle PR, and has worked with some of the world’s leading brands. A graduate of Central St Martins, Zoe has always been fascinated by the intersection of art, fashion and technology.  She is particularly interested by innovative brands focused on sustainability and future fashion technologies. With excellent knowledge of cross marketing disciplines, and unrivalled UK and international press contacts, Zoe is well-versed at developing and executing impactful, results-driven campaigns.

Hannah Ashman: Assistant Director

Hannah was the first employee at Platform and now has 7 years experience working in fashion and lifestyle PR. A graduate of Journalism and English Literature at Portsmouth University, Hannah has a passion for the written word and has successfully helped companies curate their brand and content, ensuring maximum impact in the media. She is particularly interested in philanthropic and diversifying brands who aim to challenge the social norm and use fashion as a force for positive change.

Alannah Newnham: Fashion Account Executive

A graduate from Durham University studying English Literature. I have many creative outlets included photography and styling. Previously I gained over 4 years of styling and assisting, where I was fortunate enough to work with a wide roster of brands and on a variety of shoots. Most recently within PR, I worked on product placements and coverage within fashion, particularly targeted toward celebrities. I’m extremely passionate about slow fashion and have always had a personal love of absolutely anything vintage, especially pieces that have a story!